Social Media: What’s the Frequency?
As a communications advisor to clients in the tech industry, I am frequently asked how to leverage social media as part of an integrated PR strategy. Clients are often curious to know when and how often they should post and what their content should look like. Many clients are also now starting to think about […]
PR is Cumulative
Patience is a virtue, especially when it comes to PR. When beginning work with a new client, there is an excitement in wanting to share their story with the world and, more specifically, with journalists who can help you share that story. However, with journalists receiving hundreds of pitches daily, cutting through the noise requires […]
Revel Systems Secures $100 Million in Series C Funding
Revel Systems, the leading iPad Point of Sale (POS) platform and one of our clients at Communiqué PR, recently closed a $100 million Series C financing round to bolster support and operations. The round includes an initial $65 million investment from Welsh, Carson, Anderson & Stowe (WCAS), a New York-based private equity firm, with an […]
Reflecting on Bob Simon & the Art of Story-Telling
One of the many reasons I got into PR is because I have a deep-rooted love of storytelling. Stories not only reflect back our experiences, but they also shape how we think about the world. Stories help us be analytical, empathic and worldly. They empower us to think beyond our own experiences. Few understood this […]
Tech PR Haters Gonna Hate Hate Hate – and I’m Gonna Shake it Off, Shake It Off
I’ve been working with tech PR agencies for well over a decade now – enterprise/B2B clients mostly – so I was pretty bummed out when a friend in PR dramatically shared they’d “rather die” than do PR for “boring, geeky” tech clients. Come on now, why hate on the “geeky” tech companies? What have they […]
The Dos and Don’ts of Deflategate – Lessons for PR Pros
By now, you’ve likely heard about the Patriots’ latest controversy known as Deflategate, where it came out that 11 of the Patriots’ 12 game balls during their AFC championship victory over the Colts were underinflated. For those non-football fanatics, this is a major violation since underinflating the balls makes them easier to grip, pass, and […]
Five Signs Your Startup Is Ready for PR
For some, one of the most gratifying parts of starting a business is the first product launch. You finally get to share the idea that you’ve been developing for months, maybe even years. But knowing when your company is ready to start its initial media outreach is critical. If you jump the gun you’ll likely […]
Lessons Learned From the Seahawks’ Dramatic Comeback
The Seahawks’ game this weekend was one for the books. The defending Super Bowl champs’ prowess was in doubt as the Green Bay Packers took the lead and held it for majority of the game, but then startlingly reversed as the Seahawks came back in the final quarter and ultimately claimed their place in Super […]
10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]
10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]