PR and the Art of Persuasion: What PR Professionals Can Learn From Academia
Prior to making a career move to public relations, I worked in academia for six years as an English teacher and tutor. Though the parallels might not seem obvious at first glance, both careers are rooted in creating narratives that persuade an audience. The act of teaching is itself a performance designed to persuade an […]
Uber’s Price Cuts
Earlier this month, Uber – a revolutionary ride-share program connecting riders to drivers through its apps, now servicing over 70 cities – announced dramatic prices cuts in dozen of its U.S. markets, causing quite the stir. The New York market has seen a 20 percent price cut for the company’s UberX services and the San […]
Tips for Maintaining Your Productivity Through the Dog Days of Summer
Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of […]
The State of Public Relations 2014 Busts Myths About How PR Professionals Employ Digital Media Technologies
If you have been practicing public relations for longer than a decade, you are more than aware that the industry and how we practice the craft have evolved in response to new digital tools. From email and social media, to branded digital content and SEO tactics, we have been provided with such an abundance of […]
Vālant Medical Solutions Secures $11 Million in Funding
Valant Medical Solutions recently enlisted our help to assist with an announcement of $11 million in private equity investment. Valant is a leading provider of cloud-based, electronic health records (EHR) and e-billing software for behavioral health practices. This funding will enable Vālant to fund future growth in the behavioral health market segment and to broaden […]
Mastering the Art of Newsjacking
Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – […]
The Right to be Forgotten
The European Union’s top court recently ordered that search engines within the EU adhere to “right to be forgotten” removal requests. The court ruled that Google and other search engines are “data controllers” and, as a result, are responsible for the content they display, meaning if an individual wishes for the removal of personal information […]
Congratulations to Medio
Congratulations to Communiqué PR client Medio on their acquisition by Nokia’s HERE division! The companies announced the acquisition plans June 12 and since then the news has garnered nearly 100 articles from outlets including TechCrunch, Bloomberg, PC Magazine, Wireless Week and GeekWire, to name just a few. HERE, a leader in navigation, mapping and location […]
The Changing Landscape of Media Relations: My Advice to PR Pros
As PR professionals, we love the adrenaline rush of landing that big interview for a client with the Wall Street Journal, Bloomberg or the New York Times, and yet few outside of the industry actually understand the myriad of factors reporters consider when deciding whether or not to open up our emails, respond to our […]
The Devil is in the Details: Tips for Effective Proofreading
Have you ever experienced the sinking feeling of seeing a typo in something you wrote—whether it’s a published article, a press release or an important email—and realizing there’s nothing you can do about it? Once the email has been sent or the article has been published that typo will live on forever. And if the […]