Let’s Connect: Findings From Tech Journalist/PR Pro Survey
Recently, PRSourceCode released some interesting data from a survey they conducted with technology-focused journalists and PR professionals. The goal of the survey was to identify the best practices for building relationships with technology journalists. The survey revealed some significant and useful insight. One area that I found particularly interesting was an examination of the methods […]
Social Media Writing Bootcamp: Tips and Tricks
We live in a world of communication overload. I know that I get overwhelmed managing two email addresses, a Facebook account, Twitter account, Google+ and a LinkedIn account. I receive thousands of messages each day across these platforms, but realistically there are not enough hours in the day to read them all. So the question […]
One Year in PR: Three Major Lessons
Today marks my first anniversary as a full-time employee at Communiqué PR. Although I interned with the company off and on throughout my time at the University of Washington (go Huskies!), transitioning from interning to working full time has provided a few valuable lessons. For anyone embarking on their first year in the industry, or […]
Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling […]
Tips for Better Communication and Collaboration
Over the course of my communications career – too many years to mention, practicing in both agency and in-house environments – I am often surprised by the lack of communication among communications professionals. While we strive to develop strategic and effective communications for outward facing audiences, all too often we fail to communicate within our […]
AOL Closes 150 Local “Patch” Blogs. What’s Next?
For several years we have heard a familiar refrain: Print journalism is on the decline, large news organizations are struggling, and much original reporting and storytelling is shifting to online-based outlets and blogs. In mid-August, though, news broke that AOL planned to close a number of its Patch blogs, which had promised to deliver news […]
PR Pro or Politician? How to Build Trust With Journalists
An unfortunate report from the Oriella PR Network recently revealed that, quantitatively, journalists trust PR professionals slightly less than politicians. Yes, you read that right—even politicians come across as more trustworthy than PR pros. Much of it likely has to do with the changing media industry—as it becomes digital and fast-paced, journalists face incredible pressure […]
Kaidel Coverage
It is always a treat when we get the opportunity to work with a client whose product meshes with our own personal passions. This spring and summer we had the opportunity to work with Kaidel Sportswear, a Seattle-based sportswear company that designs Pacific Northwest-specific running and biking gear. I am very passionate about running and […]
The Power of a Blog in a Crisis
Communications professionals (including the Communiqué team) often tout corporate blogs as a way for businesses to create a voice, connect with their audience, drive thought leadership and increase website traffic. While this is all true, corporate blogs can become especially handy when a company has a crisis on its hands – especially if the company […]
Car2go, the “Sharing Economy” Trend and Young Professionals
In the PR industry, we hear a lot about trends. Editors are looking for “trend pieces.” We check what is “trending” on Twitter. How many pitches have you written to capitalize on a trending news topic? A good story often combines a newsworthy item with a larger trend, showing readers the big picture and the […]