Puttin’ on the Blitz
As a PR professional working in an agency environment, I’m fortunate to work with a variety of clients from different industries. Each new client brings an opportunity to learn something – whether it be a new product or a technology I’ve not used before, or even learning about the culture of the targeted audience – […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
Traditional Seafair Embraces Modern Social Media
The annual Seafair festival is synonymous with summer in Seattle. From the end of June through the first weekend in August, the city is abuzz with sporting events, parades and festivals which celebrate the diverse neighborhoods and ethnic communities across greater Seattle. Seafair is in my blood. I grew up going to the neighborhood parades […]
Unexpected Tips for Crafting Superb Social Media Posts
In a perfect world, we’d press a button and automatically generate a show-stopping, viral social media post. Unfortunately, that technology doesn’t exist (yet), so PR professionals have to rely on tried and true guidelines and tips for creating awesome, engaging posts for clients. A recent article on PR Daily titled, “How to create perfect social […]
Why Who is Key in Pitching
As public relations professionals, we are constantly cultivating story ideas from our clients, developing pitches, identifying targets and distributing them where we hope they do the most good. Though having a compelling story is important, it is only half the battle; finding the right audience for your story is also key. Ask yourself: Who will […]
Considering PR as a Career? A Cheat Sheet to Get Started
A few weeks ago, my fellow Assistant Account Executive, Sheridan, and I presented to University of Washington Department of Communications students. Our aim was to give them a basic idea of what a career in PR is like. Afterward, we got to thinking that it might be helpful to summarize some aspects of our presentation […]
Gaining Popularity on Facebook: Five Quick Tips
Curating content for a social media platform requires time and energy, so it can be disappointing when you find something worth sharing with the Facebook world, and it doesn’t get the shares or likes you thought it would. However, there may be an explanation if your business’ Facebook posts aren’t receiving the attention they might […]
How to Apologize Effectively
To err is to be human. But how one handles the mistake can make or break a relationship. Businesses, particularly in this era of social media, are in a more difficult predicament when mistakes are made. Rumors spread quickly in the social stratosphere and can lead to negative consequences for a brand’s image. However, when […]
Infographic: Dos and Don’ts of Content Marketing
As online consumers spend more time online, content marketing is playing a more prominent role in the marketer’s tool box. According to some, content marketing is displacing other more traditional forms of marketing including search engine marketing and traditional advertising. So how do you go about creating content? Recently, I came across an infographic which […]
PR Tool Spotlight: Alexa.com
Here at Communiqué PR, we’re always on the lookout for tools that make our work more efficient. Recently, we’ve been using one extra handy tool that we thought worth passing along—analytics provider Alexa.com. Alexa.com offers free website analytics, including traffic data, national rankings, global rankings and more. These rankings give an idea of how a […]