AP StyleGuard: Help or Hindrance?
As professionals continue to rely increasingly on computer technology to do their jobs – word processing tools and email are commonplace in almost every office – our reliance on memorizing rules and conventions has started to slip. Most workplace technologies are hugely helpful in creating a more efficient organization. However, some facets of word processing […]
Understanding AP Style and its Importance
If you’ve ever worked in journalism or public relations, odds are you’ve heard of AP Style. But if you haven’t, as is the case with many of our clients, it can be a foreign concept. In today’s post, we want to provide a definition of AP Style and discuss its importance in communications. The “Associated […]
Nice Companies Finish First
At Communiqué PR, we’re big fans of Peter Shankman and the Help a Reporter Out (HARO) service he started years ago. So when Peter released his second book, Nice Companies Finish First: Why Cutthroat Management is Over and Collaboration is In, we were excited to pick up a copy. CEOs are often lauded for their […]
How the CEO of Abercrombie & Fitch Failed: Takeaway PR Lessons
I remember the need to fit in when I was a teenager—the need to be liked and look the part. I would beg my mom to buy me tops from Abercrombie & Fitch. I would proudly display the “beautiful people” shopping bags on my bedroom wall, showcasing bodies that neither I nor 99 percent of […]
Smartsheet Goes on the Road
To raise awareness for our clients, we often strive to reach their target audiences by building relationships with key journalists and driving relevant editorial coverage. Despite the proliferation of conference calls and online meetings, we believe press tours are still the best way to engage and form relationships with journalists. Additionally, meeting with the journalists […]
The Art of the Digital Pitch
In today’s digital era, media pitches are often directed toward non-print outlets, whether they are online-only publications, blogs or mobile news applications. In PR, it can be tempting to direct the same pitch to multiple types of outlets, especially if you’re pitching to different versions of the same publication. For example, you might question why […]
Public Relations Activities Raise Awareness of Verdiem, a Leader in IT Energy Management
Verdiem, one of our Seattle-based clients, delivers IT energy efficiency solutions for mid-sized to enterprise customers across vertical industries. One of the reasons we love working with Verdiem is because they have compelling and timely stories to tell. For example, Verdiem’s Surveyor allows customers to lower their operating expenses, sometimes significantly, by reducing energy waste […]
Cool Use of Analyst Relations
We were pleased to learn recently that our client Nintex, a global leader in workflow solutions and project management was named to Gartner’s list of “Cool Vendors in Program and Portfolio Management, 2013.” The exclusive report, authored by analysts Robert A. Handler, Matt Light, Jim Duggan, Daniel B. Stang, Donna Fitzgerald, and Elise Olding, highlights […]
Why You Should Hire a PR Agency
I recently received my latest issue of The Strategist, a quarterly publication from the Public Relations Society of America. In it, I was pleased to see an article discussing the benefits of hiring an external PR agency over an internal PR staff. It’s a question we at Communiqué PR hear regularly: “Why should I hire […]
Flipboard: Best Practices for Building Your Brand Magazine
In this rapidly evolving age of information, the way in which media is consumed is constantly changing. Readers’ attention spans are limited and with only 24 hours in a day it makes sense to filter out relevant information from spam — finding the “signal” in the “noise.” Flipboard, an online, magazine-formatted social mobile app, does […]