The Mat Release: Old-School PR Tool Fills Need In Shifting Editorial Landscape
With shrinking editorial rosters at publications across the country and an explosion of online publications eager to populate their sites with relevant content, an old-school PR tool stands at the ready to help fill the gap – the classic mat release (also known as a matte release.) About Mat Releases A mat release is a […]
New Trends in Media: Jeff Vance Harnesses Technology, Creates Personal “HARO” Service
We’ve seen a lot of change in the field of media in the last few years. Traditional print publications have reduced circulation, blogs have boomed in popularity, and social media engagement has become a metric by which to measure popularity for publications. Journalists and PR professionals alike have found themselves in uncharted territory. While PR […]
Jump Start Your Next Blog Post: Helpful Tips from PRDaily
Blogging has become a key way for businesses and individuals to communicate in today’s online world. Blogs can cover a range of subject matter, from business to fashion, and are an excellent tool to give your brand a voice as well as keep people updated on events or important changes. In order to harness the […]
Infographic: The Art of Getting Retweets
On Monday, we shared some best practices for curating content on Twitter. Whether you’re curating or creating original content, the Holy Grail of Twitter is having others share your content through the viral power of retweets. Not all tweets will be retweeted, but as you develop your content, there are some basic practices that you […]
Curating Content Correctly on Twitter
So your business has a Twitter handle. Now what? Coming up with unique content to share with your followers can be challenging for businesses. Creating an effective Twitter presence is a delicate balance between promoting brand content and sharing others’, so that your brand is offering up its own unique material without appearing too promotional. […]
3 Ways to Take Advantage of LinkedIn’s Publishing Model
The New York Times recently profiled professional networking leader LinkedIn in a June 16, 2013, article titled “LinkedIn Builds Its Publishing Presence.” The article points out what you may have noticed if you’re an active LinkedIn user: The network is no longer just a place to post your resume and call it a day. Rather, […]
Setting Business Standards for Social Media
With the advent of social media, a very thin line sometimes separates our business and professional lives. Just ask the Central Intelligence Agency, which, according to the Wall Street Journal, recently issued new guidelines for the use of social media among its agents (because clearly spies need to be careful about that sort of thing). […]
Making Efficient use of Distribution Services
Even in an age so focused on the rapidly expanding boundaries of social media, the press release remains a staple of the public relations business. Press releases were once simple Word documents distributed by email or, if anyone even remembers, fax distribution groups and bulk snail-mail offerings. In such an environment, there weren’t a lot […]
How to Manage Email Overload
In today’s workplace, we’re inundated with emails all day long. While the use of email has obvious benefits, confronting your inbox(es) can be a daunting task. A slew of email can also make it easy to lose important items in the day-to-day shuffle. For me, transitioning from student life to professional life meant a transition […]
“Nacho” Best Move: Lessons From Taco Bell’s Taco-Licking Disaster
In case you haven’t heard (sorry to any fast-food lovers for bearing the bad news), Taco Bell recently came under heat for a particularly unappetizing photo posted by one of its employees. The photo featured the employee licking a tall stack of empty taco shells on the job and went viral, creating a backlash of […]