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Four Services That Promise to Connect Businesses With Media

One of Communiqué PR’s major communications objectives for our clients is driving editorial coverage. Editorial coverage can help secure exposure for your client and provides a chance to engage with journalists, who can provide a third-party (often expert) opinion on what a client does. The tactics used to secure editorial coverage vary, but a few […]

Five Tips to Writing Effective Email

As an intern at Communiqué, I am only in the office three times a week. Because of this, I must effectively communicate with our team while I am in the office. As with most workplaces, our main source of communication at Communiqué is email. Because of this, we have a large amount of email coming […]

The Forgotten Power of the Phone Call

We’ve all been there as PR professionals. You deliver a pitch to a reporter via email and then you…wait. And you wait a little more and then you send a follow up email. Still nothing. At this point, you realize you have to resort to a call down in hopes of capturing his or her […]

Timing is Everything: When to Send a Press Release

Have you heard the saying, “Timing is everything”? Well, it applies to not only relationships, but also the business world, especially when it comes to press and media releases.  Once you’ve spent the time crafting the perfect messaging for your release, you want to ensure it makes the right splash. To do so, you definitely […]

Spring Cleaning for Your Facebook Profile

While social media platforms continue to grow and increase in popularity for both companies and individuals, Facebook generally caters to users’ personal lives. Because the platform is typically personal, Facebook profiles have become notorious for preventing opportunities and leaving bad impressions due to inappropriate content and/or pictures. If you are my age (early 20s) and […]

Social Media Replacing Traditional Media? Not so Fast, Says NASCAR

People who think they know me well are still stunned when they find out I am an auto-racing freak.  I love NASCAR. I watch it most Sundays during the racing season and have since I lived in Virginia and followed Ricky Rudd’s no. 10 Tide car. (My family used Tide to wash our clothes. Ricky […]

Looking for Inspiration? Three Excellent TEDtalks

As I mentioned in a past blog post, TEDtalks remain one of my favorite resources to learn about new things and find inspiration from others. If you’re unfamiliar with the organization, TEDtalks is a daily video podcast of talks and performances from TED conferences, TEDx events and TED partners. TEDtalk’s motto is “ideas worth spreading,” […]

PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age

At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]

The Key to Headlines that Hook

Whether you are scanning an email subject line, the newspaper, a website, blog, or press release, a headline is the first thing you see. You only stop to read once a headline has caught your attention. Many times headlines are too long or send the wrong message. According to a Ragan.com article, “How to write […]