Once Upon a Time – Storytelling for Business
The art of storytelling for business has been on the radar screen in recent years as a powerful tool for achieving success in the marketplace. With articles popping up from Fast Company, Forbes and Harvard Business Review, and a number of books published on the topic, there is no shortage of commentary on how storytelling […]
Five Ways to Use Muck Rack for PR
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]
Research From Mobidia Reveals Significant Changes in Smartphone Usage
One of the most rewarding aspects of PR is relaying important and relevant information to the public. As such, we were excited to help facilitate an important announcement from Mobidia Technology, Inc. on January 3, 2013. Mobidia is the maker of My Data Manager, a smartphone application that provides data usage tracking to help people avoid […]
Attachmate Extends Leadership Position With Launch of Reflection 2011 R3
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In October 2012, the company announced Reflection 2011 R3, a component of a family of products that have been trusted for more than 30 years to securely connect desktop and mobile users to mission-critical legacy applications running […]
Five Virtual Places to Find Inspiration
In a slump? Not able to find any inspiration for whatever project you might be working on? The tough part of working in a creative industry is that creativity and inspiration cannot always be conjured up whenever you would like—sometimes you need a little help. PRDaily recent compiled a list of 12 online resources that […]
New Year, New Social Media Presence: PRDaily’s Recommendations for Invigorating Social Media
With the growing popularity and use of social media, companies can use an array of channels to connect with audiences. However, with the increasing number of social media sites and tools, it can be difficult to establish a meaningful social media presence. The New Year is the perfect time to update and polish your social […]
Thinking About Investing in PR? Five Questions to Ask Your Potential Agency
Is your company considering hiring on a public relations agency? In all likelihood, this means you will be doing an agency search. This can entail requesting proposals and quotes from a range of agencies found through word of mouth, previous use, or online research. However, once you find a few agencies you think might work […]
The 2012 PR Yearbook
Congrats! We made it another year navigating the ever-changing and fast-evolving PR and news landscape. But, before we dive head first into 2013 with PR-related resolutions such as increasing your social media following, finding new ways to measure results, or building deeper relationships with reporters, it would be good to look back at 2012 to […]
Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
PR Predictions for 2013
It is a new year and a time to look at what the future holds. Public Relations is constantly changing and evolving and this upcoming year is no different. At Communiqué PR we are constantly monitoring and keeping on top of the latest trends and predictions. While looking at PR predictions for 2013, I came […]