The Lowdown on Bylines: Four Rules of Thumb
One of our favorite projects to work on for clients here at Communiqué PR is landing byline articles. Byline articles elevate thought leadership by highlighting content experts, and they also help our clients put themselves in a reporter’s shoes. Over the past few months, Communiqué PR has helped our clients garner coverage through byline articles. […]
Looking to Spice up a Presentation? Try Prezi!
Here at Communiqué PR, we are enthusiastic about staying on top of current ”tools of the trade” that enhance communication. That’s why the new cloud-based presentation software, Prezi, caught our eye. Since learning about the tool, I have noticed multiple presentations in the format, and have even seen LinkedIn profiles boasting to be “Prezi experts.” […]
Is This News?
A common challenge in PR is working with clients to determine if their story is newsworthy. News organizations are often bombarded with pitches and press releases that have no hope of seeing print. As PR professionals it is our job to work with our clients to determine what the news elements are. For example, a […]
Considering a Career in PR? Six Traits PR Firms Look for in New Hires
The flowers are blooming and the days are getting longer, and that can only mean one thing: college graduation and summer internships are right around the corner. For students studying communications, public relations is a great field in which to work, but there are some things you should keep in mind when it comes to […]
Honda’s Pinterest Campaign Encourages Pinners to “Take a Break”
In just a matter of two years since its beta launch in March 2010, Pinterest has become one of the top ranking social networking sites today. Just last month, Experian Hitwise reported Pinterest is the third largest social network in the U.S., surpassing LinkedIn. As consumers continue to flock to the site in droves, so […]
Ground Rules for Harnessing the Power of Pinterest
Earlier this year, we wrote about the rise of Pinterest and its potential for benefitting businesses. We discussed its ability to help businesses drive traffic to their sites, provide a platform for deeper customer engagement, and showcase new products and services in unique ways. Since then, as we predicted, Pinterest has grown like wildfire. In […]
The Why and How of Deleting Your Facebook Page
Two months ago, I did the unthinkable for a college student: deactivated my Facebook account. I am not shunning the social network because I don’t like it, as several young people recently discussed in The New York Times. And I am not going offline because there is anything particularly incriminating on my Facebook page. […]
Speaking With Spark
Public speaking is a skill that every business professional should master. No matter if you are presenting to your company, pitching a new business or giving a keynote speech, you want your audience engaged and you want to persuade them of your message. We’ve previously written about the importance of body language when delivering a […]
Before You Hop on the Bandwagon: Questions to Ask Before Co-Branding
As a marketing professional, it can be tempting to hop on the bandwagon of popular trends or memes that are hot with consumers. For example, because of the wild popularity of the release of the Hunger Games movie, a popular nail polish brand named China Glaze released the “Capitol Colors” line of polishes. A new […]
Smartsheet: A Collaboration Tool for PR Teams
As many PR professionals and marketers may agree, the ability to prioritize multiple assignments and stay on track with a myriad of projects requires strong organizational skills. Recently at Communiqué PR, we started utilizing Smartsheet.com for our project management needs and to facilitate online collaboration. Introduced by the Bellevue-based company in 2006, Smartsheet.com is an […]