Fun Tools to Create An Infographic

With so much content and information being shared on the Internet today, visuals are regularly used to captivate and engage readers beyond the written word. In addition, the speed at which information is now being shared is reshaping how we absorb media. For example, take the rise of Pinterest, the online scrapbook of images which […]

Tips for Creating Fanfare on Facebook

Many companies are leveraging Facebook as a fun, interactive way to engage customers and increase brand loyalty. Given there are currently more than 845 million active users on Facebook, it’s likely that you’re reaching customers through a platform where they’re already highly active, which creates a low barrier to entry and provides an easy way […]

Creating an Authentic Presence on Social Media

    Over the past several weeks, I have been working with a client to redefine her company’s social media presence and engagement across its Facebook, Twitter, LinkedIn and YouTube channels. While the company has been actively sharing content on these platforms for more than two years, it wants to amplify its presence to drive […]

There Are No Little Things

We all have something we think we’re good at – our work, parenting, a hobby, driving – but how do we really know if we’re achieving our best? Professionally, there are the external rewards, of course – a client landed, promotion, a deal closed, a bonus earned – but do these things truly reflect our […]

Keeping Track of Your Brand: Solutions for Budgets of All Sizes

Proactively sharing news and speaking with reporters is what most people think of when they think about public relations, but monitoring mentions of your brand in coverage and social media channels is a key part of being a PR professional. Tracking results in coverage and social media can help you evaluate the success of a […]

Presentations That Impress

Sweaty palms, shaking hands, squeaky voice — if this is what happens to you during a presentation, you are not alone. Many people get nervous when presenting in front of large groups of people. One way to feel at ease during a presentation is to control your content and make sure your presentation will dazzle, […]

Reinventing the Social Media Policy: Gap’s Refreshing Approach

Today, it’s a rare occasion to find companies that aren’t harnessing the power of social media. However, even though your company may not yet have a formal presence on social media platforms, it’s extremely likely that you and the majority of your colleagues and employees are active on Facebook, Twitter, LinkedIn, Pinterest, or all of […]

Making the Most of Your Conference

Exhibiting at a conference can be a great opportunity for companies to get in front of potential customers, media and fans. I recently had my first experience at an industry conference with one of our clients at Macworld. Our client was an exhibitor and we took the opportunity to set up media interviews to touch […]

Creating Blogs to Captivate Your Readers

In the world of social media, blogs have become an important medium to share your company stories beyond a traditional press release, allowing you to promote your company’s services as well as your perspective on relevant industry topics. In addition, blogs allow you to gain valuable feedback from your customers as they write comments on […]

Lessons From the Canlis Brothers

“You don’t sell yourself. You are yourself.” With that statement, Mark Canlis, of the renowned Canlis restaurant, summed up his establishment’s marketing strategy. The Canlis brothers, Mark and Brian, spoke at February’s Puget Sound chapter of the American Marketing Association (PSAMA) lunch, covering their experiences in marketing, public relations, and brand management strategy. The restaurant […]