The Latest in Brand Marketing From LinkedIn
LinkedIn recently announced the addition of a new “Follow Company” button to its social networking site. I’m a big fan of LinkedIn and, in fact, a few of us at Communiqué PR have written about it over the last several months. With 150 million members and greater than two million member companies, it’s evident that […]
How the 84th Academy Awards Exhibited Strategic PR for the Movie Industry
There seemed to be a recurring theme during the recent Academy Awards: get people back in movie theater seats. The annual awards show highlighted the magic of the movie-going experience and attempted to reinvigorate excitement in the audience around movie-theater attendance. This was no coincidence for the Academy, as it seemed to be a direct […]
Core Values of Communiqué Public Relations
Our vision at Communiqué is to provide compelling, effective and results-driven public relations services that succeed on multiple levels for our clients. Guiding us in our work is a set of simple yet dynamic core values. These values provide a beacon by which we live and conduct our business, a basis for our actions, and […]
U.S. News & World Report: “Public Relations Specialist” the No. 1 Creative Services Job in 2012
This just in! U.S. News & World Report recently released its “Best Jobs of 2012” list, which is based on the Labor Department’s employment projections surrounding professions that should be abundantly hiring over the next several years. Given this forecast, I made a stellar choice in my career path as “public relations specialist” tops the […]
How Would You Define Public Relations?
Over the past several months, communication professionals and practitioners in the public relations industry have been buzzing about a new campaign designed to redefine a specific industry: our very own. In November 2011, the Public Relations Society of America (PRSA), the PR industry’s largest organization, launched in international campaign called “Public Relations Defined” to modernize […]
Why the “Product Perspective” is the Smart Perspective
We all have certain products we are loyal to: a type of gum, a particular kind of soap, or even a specific brand of electronics. Think of Apple for example: many people own the brand’s laptops, phones and tablets. Although we rarely think about it, there is something about our favorite products and brands that […]
Forget CoTweet: Come Home to Roost
Exact Target, the company behind one of the web’s most popular Twitter management tools, CoTweet, announced last month that they will no longer be offering their free service. Instead, they will be offering SocialEngage, an enterprise-ready, premium social media management solution that comes at a high price. While SocialEngage sounds great, many of the clients […]
The PR Balancing Act
Forbes.com posted an interesting article the other day titled, “How NOT to do public relations: An interview with Peter Shankman.” Peter is a former PR practitioner and founder of Help A Reporter Out (HARO), an online service connecting journalists with PR people. In the Q&A, Peter and contributor Jennifer Leggio discuss the relationship between PR […]
The Purpose of Measurement
I recently read the book “How to Measure Anything,” by Douglas W. Hubbard. As the title infers, the book makes the bold assertion that anything can be measured. In the context of public relations, measurement is significant. On the Communiqué PR blog, we have addressed topics such as Measuring the Value of PR, Measuring ROI […]
NBA Basketball Just Might Return to Seattle
Ever since the Seattle Sonics left for Oklahoma City four seasons ago, the community has held hope that someday we might have another NBA team. As it turns out, we might actually be close to having a team in town as soon as next fall. The city of Seattle’s mayor’s office has quietly been in […]