The New York Times Makes a Bold Move to Increase Reader Engagement

Last week, The New York Times announced that the publication was making a change to its reader comment policy. Perhaps the most significant change is that the new policy will give readers the ability to become a “trusted commenter,” by allowing them to bypass the moderating process and post comments on the website at will. According […]

Tips on How to Maintain Control of Your Media Interview

Last month, an NFL player with the New York Jets made the headlines, but unfortunately it wasn’t in the sports section of the Sunday newspaper. Instead, Jets cornerback Darrelle Revis’ heated argument, and abrupt ending, to an interview with New York City radio host Mike Francesa made headlines on countless sports blogs and PR industry […]

Using Video to Communicate to the Masses

With today’s expansive digital media landscape, information is published and consumed faster than ever before. In order to capture the attention and mindshare of your key target audiences, it has become even more important to utilize rich, multimedia assets to accompany your traditional press materials. And while the infographic has become increasingly popular to convey […]

Five Tips for Pitching the Media During the Holidays

For non-retailers, business slows down during the holidays as offices close and people take vacations. For the media, however, news never stops. Reporters are on a never-ending hunt for news even during the holidays. To strengthen your media relationships and garner some media attention for your company or clients during the holidays, we suggest these […]

Captivating Copy: How to Make Your Writing Pop

There are some topics that are easy to write about, the words flow naturally, provide depth and result in compelling content.  And then there are other topics that present more of a challenge and the interesting aspects are harder to extract.  So just how do you extract those gems that will make the difference between […]

Seattle Startup Playmark, Scores Big with NFL Players Partnership

Playmark, a Seattle-based startup, recently signed an exclusive partnership with the NFL Players Association (NFLPA) to bring businesses and entrepreneurs unprecedented access to the official rights to NFL players. This innovative and unique partnership makes it possible for thousands of app and game developers, independent artists, agencies and businesses of all sizes to gain immediate […]

Ten Proofreading Tips to Avoid Embarrassing Errors

We’re all human and very rarely does anyone produce an article, press release, internal communication plan or any other form of written work free of errors right out of the gate. This is why the review process is critical. At CPR, we make it a best practice to have other team members review important materials […]

New Features on LinkedIn for Companies

I can still hear my former professor repeating to the class, “Connections, connections, connections.” Though my classmates occasionally grew tired of this advice for starting a successful career, I certainly benefitted from the repetition. What I learned from my professor is that one of the most valuable tools when seeking and maintaining a career is, […]

Tips for Pitching the Media Through Social Media

In the age-old tussle between public relations practitioners and the media, pitches take considerable heat. In fact, a blog is devoted to bad pitches. Previously, I worked for a large organization in a small town. The local newspaper wanted story ideas – it just wouldn’t accept ideas that came directly from the organization’s communications office; […]

For Better or Worse: The Power of Social Media Mobs

By now, we’re all aware of the benefits of social media. We’ve said it before and we’ll say it again: Social media is a powerful tool to connect with your target audiences, increase brand recognition and convey key messages. If you’re strategic and willing to make the time and resource investment, you can build a […]