The Rise of Pinterest: Can It Benefit Businesses?
As communication professionals, it is our job to be savvy with the latest trends in social media. Beyond Twitter, Facebook and Foursquare, there are new social networking sites that are drawing a great deal of interest. Pinterest, a virtual bulletin board to share and organize images, is rapidly becoming one of the hottest social networking […]
Visual Storytelling
You’ve heard the old adage: A picture is worth a thousand words. In PR, this saying still rings true when it comes to storytelling. Visual assets can make your message memorable, bring complex data to life and draw more attention to the most important parts of your story, as we explained in our post about infographics last year. Plus, more and more outlets are looking for visual aids to enhance stories.
Three Reasons to Contribute Company-Neutral Editorial
You’ve finally found the perfect editorial opportunity at your target publication – one that allows you to write the article. You spend time crafting a stellar pitch and send it off to the appropriate editor. You’re excited when the editor responds – that is until you read the email. “Thank you for your note. We […]
A Look Back at 2011
It’s typically quiet the week between Christmas and New Year’s, offering us time to reflect on the past year as well as plan for the coming one. For us, 2011 was a busy year – with many successes and numerous milestones. Before we jump into 2012, here are some of our significant 2011 highlights, for […]
PR Trends for 2012
PR Trends for 2012 As we get ready to ring in the new year, it is a good time to look at the emerging trends in public relations for 2012. As PR professionals, we strive to examine upcoming trends and tailor our recommendations to maximize results for our clients. While evaluating potential trends for 2012, […]
Problematic Punctuation
Punctuation has a definite and important place in writing. When used improperly it can change the meaning of a sentence and drive your readers crazy. As communication professionals, we need to pay particular attention to punctuation as we strive to deliver clear and concise messages. See the image on the left. It seems this person […]
Google Earns a +1 for Google+ Brand Pages
How long would it take for your organization to obtain 40 million customers for a new product? For Google+, it took less than six months. And while comparatively adoption of the Google+ brand pages for organizations is relatively slow, the potential for such a page to significantly impact your organization is considerably high. We’ve included […]
Key Elements of a Crisis Communication Plan
At the end of every year, media outlets and blogs around the world curate powerful image galleries or compose stories that cause us to pause and reflect back on the year’s top events and headlines. From turmoil in the global economy and tragic natural disasters that hit Japan and Missouri, to global uprisings like the […]
Profanity: Are You Pandering to Provocation?
Profanity is always a touchy subject. We’ve all seen examples of explicit and inappropriate remarks in society, but when is it actually considered suitable for writing? I recently read an article on Daily Writing Tips about using profanity in different types of writing, and took the question to my friend and literary agent, Kevan Lyon. […]
8 Tips for Managing a LinkedIn Group
LinkedIn has quickly become a hotbed for professional networking. With more than 100 million users, the site continues to add value to business professionals by offering a variety of ways to increase engagement and boost brand presence. For example, we recently wrote about its new features that allow users to follow companies and give companies […]