Building Buzz for Stealth Mode Companies…Can It Be Done?
A few weeks ago I read an article on TechCrunch surrounding a new stealth company called Hipster and how it has managed to gain significant traction without even unveiling what the company does. As a PR firm we work with a variety of companies in various stages, including stealth mode, so I was intrigued to […]
In Social Media, It Pays to Know Your Audience
Social media is so prevalent in our society that it’s easy to take for granted the fact that different platforms may have different audiences. For example, your followers on Twitter probably don’t know you as well personally as say your Facebook friends. Similarly, LinkedIn is traditionally the place for professional interaction rather than sharing personal […]
How Headlines Shape Perceptions
A headline can make or break a news story. The ultimate goal is to grab a reader’s attention – the catchier and more thought provoking the better – but, it is still essential that the headline embodies the underlying theme of the story. A good example of this is the headline of a recent […]
What Makes a Good Story?
Securing media coverage is one of the most direct ways to measure success in PR, but placing a compelling story in the right publication is no easy feat. PR professionals must manage their clients’ goals and target a specific audience, while also identifying key elements that may make a newsworthy story. At Communiqué PR, we […]
Super Bowl Ads Get More Than Their :30 of Fame Through Social Media
While America waited for the Green Bay Packers and Pittsburgh Steelers to kick off on Sunday afternoon for Super Bowl XLV, millions of viewers had already previewed some of the ads that were set to air during the game. Each year, the hype and buzz of the commercials shown during the Super Bowl often garner […]
Motivation for Higher Performance: The Purpose Motive v. the Profit Motive
The “Purpose Motive” is a novel concept that purports that people are not motivated to perform at a higher level by money, but rather that performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, claims the Profit Motive doesn’t work […]
Tecplot and the Importance of Analyst Relations
One of our current technology clients, Tecplot, is preparing for a new product launch later this year, and we’ve been very busy developing and executing our plan. One of our first strategies was to educate the analysts in the new product’s industry, and give them a sneak preview of the new product and gather their […]
Macworld Remains Strong Without Apple
Last week, I had the opportunity to attend Macworld 2011 in San Francisco with one of our newest clients, the Omni Group. Given this was only the second year the conference was held without Apple, there was much speculation and discussion on whether the show would be as exciting and well attended as in years […]
How to Choose the Best Twitter Hashtag
Many companies are now using Twitter to boost their brand awareness, connect with consumers and media, and to publicize announcements. By incorporating “hashtags” at the end of their tweets, companies can denote content that is relevant to a certain interest group. This makes it easy for interested users to find more information or join the […]
What Image Would You Choose?
I often wonder if the founding fathers of photography ever envisioned that imagery would be adopted on such a massive scale as it is in media today. Images are no longer reserved for use by marketers in product packaging and advertising campaigns or for use by the top-tier media outlets. Today, both still images and […]