Cutting Through the Noise at a Tradeshow
Many companies choose industry tradeshows as the platform from which to launch new products and services, and to make significant announcements. Tradeshows are a good forum because they typically bring together key influencers, media, analysts and customers all under one roof. But what happens when a company wants to debut a new product at a […]
Mastering the Nine Second Sound Bite
Time is precious. We are a society driven by deadlines and fast paced schedules, so it’s no wonder capturing people’s attention is a difficult task. Communiqué PR recently tweeted about a NPR story titled, “The Incredible Shrinking Sound Bite.” The article explores the history behind the length of sound bites in the media. Today the […]
The Cornerstone of Developing a New Brand: Effective Messaging
At Communiqué PR, we often have the opportunity to work with clients who are in the early stages of establishing their company in the marketplace. In today’s competitive environment, launching a new business and capturing customer mindshare is no easy feat. Especially considering when “the rise of business startups reached their highest level in 14 […]
Oprah’s New TV Network Opens a Wealth of Opportunity For Companies
With the launch of the Oprah Winfrey Network (OWN) last week, the Wall Street Journal reported that more than one million viewers tuned in for its first prime-time show airings. According to the article, more women between the ages of 25 and 54 “were watching OWN than were watching all but two other cable networks […]
PR Predictions for 2011
Making predictions and preparing for the future requires reflecting on the past. What changes happened in 2010 that will impact PR professionals in 2011? I recently made the transition from journalism into PR. During the four years I spent as a reporter, I watched the industry transform with a surge in social media and web-based […]
Quick Tips on How to Prepare for Any Public Speaking Event
Welcome to 2011! At Communiqué PR, we are ready to put our clients’ plans into action and are evaluating which of the many industry events are the right speaking engagements for them. Each week, Mashable’s Brett Petersel shares the “100+ Upcoming Social Media & Tech Events” and it is shaping up to be another exciting […]
Gaining a Competitive Edge as a Student: On a Case-by-Case Basis
In the tightest hiring market in 70 years, college students are expected to do more than just attend lectures and pass exams; they are also expected to fill their resumes from top to bottom with the all-important internship. So how exactly does a student rise above their peers and stand out to potential employers? […]
The Importance of Planning
With 2010 drawing to a close, many organizations have already mapped out their PR efforts for 2011. Planning is a critical element of PR to ensure everyone is in agreement on the upcoming year’s business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. It can […]
A Good Tagline Goes a Long Way
Every day on my way home from work, I drive by the same auto body shop, Collision One, and every day its sign catches my eye. It’s not because the sign is particularly flashy or that the colors are surprising – it catches my eye because I think the tagline is brilliant. The tagline reads, […]
To Pay a Blogger or Not to Pay a Blogger?
A few weeks ago, while conducting blogger outreach for a client, I ran up against an interesting dilemma. Several of the bloggers I reached out to had agreed to write about my client’s event, but requested money in the form of a “sponsored post” to do so. Generally the fee was $100-150 a post, which […]