The Resurgence of Public Relations
Just a little over a year ago I graduated from Washington State University with a degree in public relations. While I learned a lot about the PR world and am grateful for the opportunity, not one of my classes focused on social media. Interestingly, after a quick scan of this year’s course catalog, I still […]
Nielsen Study Says Social Networking, Online Games and E-mail Dominate Online Activities
Remember when the first thing you did in the morning was make coffee and sit down with the daily newspaper or tuned in to your local TV news? Now it seems more and more the first thing we do in the morning is log on to our computers and check Facebook, Twitter and e-mail to […]
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social […]
What I’ve Learned from Working at Communiqué PR
It’s hard to believe that I’ve been with Communiqué for a little more than two years – it’s been a great experience and I’ve learned so much. However, on Aug. 12 I will be leaving the company to pursue new opportunities in New York City. I thought I’d take some time to reflect on what […]
Facebook Aims to Help the Public Relations Industry
We talk about Twitter and its role in public relations a lot on the Communiqué blog. While we believe Twitter is a great tool and can be used to reach millions of people almost instantly, it is important not to ignore the biggest social media platform, Facebook. It not only dwarfs Twitter in the number […]
Will WikiLeaks Impact Journalism?
The recent leak of thousands of reports surrounding the war in Afghanistan has become the focus of much discussion over the past couple of weeks. Not only the validity of these reports and the ramifications the information could have for the government, but also how technology’s role in assisting with the release of information will […]
Measuring the Value of Social Media
We often get asked by our clients, “how can you measure the value and success of social media?” There are many tools that can track social conversations, capture data around who’s driving these conversations and measure the conversation’s influence. However, it can be a challenge to understand how this information is impacting an organization (i.e. […]
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through […]
So You Made a Mistake? Now What?
Mistakes. We all make them. It is part of human nature. Sometimes it’s unavoidable and other times we just overlook something. Regardless of the mistake, it is how we respond afterwards that sets us apart from one another. One of the most recently publicized mistakes comes from a company not known to make many mistakes. […]
Preparing for the Broadcast Interview
Broadcast interviews can be an exciting and valuable opportunity for any business. These interviews provide a vehicle for an organization to establish themselves as thought leaders in an industry or on particular topic, provide a platform to deliver key messages to a broad audience, and put a face to an organization. Broadcast interviews are very […]