Launching a Product in a New Market
Launching a new product in a new market is no easy feat. Oftentimes, it requires a great deal of strategic thinking and implementation of creative tactics from all levels of the company – from product development to marketing – in order to differentiate your product or service from competitive solutions on the market. On July […]
Learning Italian Can Be Fun and Simple For All Ages
Imparare l’italiano è divertente e può essere molto utile in età precoce. Or for our English speaking readers, learning Italian is fun and can be very beneficial at an early age. We were recently approached by Seattle-based Gemelli Press to help drive awareness and secure reviews of a new children’s book by Washington-based author Giuliana […]
Innovation in Tech Industry to Fuel Recession Recovery
Last week I had the opportunity to attend IDC’s Tech Outlook 2010 conference in Seattle. Produced by analyst firm IDC, the conference series features top IDC analysts sharing their research and perspectives on key technologies, trends and opportunities for 2010. Geared towards C-level executives, marketing and sales teams, business development directors and product managers, the […]
Desktop Apps Without Installs
Imagine accessing a new desktop app without having to endure the install process. We are all familiar with the numerous steps we have to take to actually run the apps we want, download the app, run the install, determine what dependencies are required (e.g. .Net, Java, Adobe AIR), install those technologies, resume install and finally […]
Wildfire Interactive Provides Easy, Customizable Facebook Campaigns
Social media contests have the power to drive massive awareness and engagement for an organization. Earlier this year we blogged about the benefits these campaigns can provide both consumer and business-to-business (B2B) companies, as well as a case study about a successful Facebook campaign we launched. While we have experience developing and executing social media […]
New Research Highlights the Importance of Hyperlocal Networks
Did you hear about that car accident on Capitol Hill? What about the construction mess at the intersection of Pike and Pine? The new bakery that just opened around the corner? It’s not likely you’ll hear about what’s going on in your own neighborhood from your local newspaper, favorite TV news channel or radio station. […]
The Value of Product Demos and Why Companies Should Consider Them
So you’ve developed a great product. The funding is locked down, a marketing plan is set into gear and the product is ready to be launched into the world. Before you release your new product into the wild, you might want to consider developing a product demonstration. A demo can help a company validate and […]
HARO Features a New Search Tool for Industry Awards
Peter Shankman’s Help a Reporter Out (HARO) recently featured a new service from mBLAST called AwardSync. This free service enables award organizers to post information and publicize industry award programs. It also makes it easy for organizations and PR professionals to find awards relevant to their specific industry and vertical market. AwardSync provides information about […]
Communiqué PR Seeks Sr. Account Executive
We are excited to announce we are adding to the Communiqué PR team. Currently, we are seeking candidates with six to eight years of agency-side public relations or strategic communications experience to join our team as a Senior Account Executive. THE POSITION As part of our team, the Senior Account Executive helps define communication plans […]
Securing Placements of Case Studies in Vertical Publications
Case studies are a powerful resource that can be leveraged to gain editorial coverage – especially in vertical industry publications. At Communiqué PR, we work to ensure that case studies depict an actual problem and then provide a rich, detailed resolution. Providing such an editorial package to the media, we’ve found, can be valuable in […]