Competition is Fierce for Analyst Firms to Retain and Win New Customers
The other day I was doing some research for a presentation on general market trends with regards to analyst firms. It’s clear that the current economic climate has impacted industries across the board and analyst firms are certainly no exception. The competition to retain and win new customers, particularly in the IT sector, continues to […]
Training Your Executives to Become Well-Versed in Social Media
I recently read an interesting interview in Mashable with Forrester Research’s CEO George Colony offering his perspective on why CEOs should be well versed in social media. While more and more companies and C-level executives are embracing social media as an effective tool to help meet business objectives, there’s a staggering amount of executives who […]
Summer Internship With Communiqué PR
We are looking for one more intern to join our team for the summer. This paid intern will join another intern working directly with senior members of the Communiqué PR team. Interns at Communiqué PR are active members of a designated account team. Our interns acquire “hands-on” public relations experience, gaining exposure to areas such […]
Social Media Contests Have the Power to Drive Massive Awareness and Engagement
We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]
Exclusives: Are They Still Relevant?
Offering a reporter an exclusive story is a time-honored agreement in which a company or PR firm offers a piece of noteworthy news or interview exclusively to one publication or media outlet to publish. But with the current shift in the media landscape coupled with the rise of social media significantly increasing the demand for […]
“Discover Cooking with Lavender” Gains Traction
Back in February we told you about a new cookbook we helped launch called “Discover Cooking with Lavender” by Seattle-based author Kathy Gehrt. The book takes readers on a culinary adventure into the world of lavender and features 75 unique recipes spanning seasonings, drinks, savory dishes and sweets. To help create buzz and drive sales […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
Best of the Best: Social Media Conferences
A client recently approached Communiqué PR for a recommendation on the best social media conferences. His goal is to learn more about techniques and best practices for leveraging social media to better engage customers with blogs, social networks and video. He recognized he has a lot to learn as he continues to migrate from traditional […]
The Story Arc
Throughout human history, stories have been a fundamental way in which we connect with people and think about the world. As children, we grow up hearing stories and as we get older, begin sharing stories of our own. Stories are an essential part of child development, and if done correctly, hold our attention as adults, […]
“Strategic Public Relations” Now in Paperback
Today’s business leaders, marketing executives and PR practitioners are working to understand how to utilize the latest wave of social media tools in order to increase sales, drive awareness and build buzz. Jennifer Gehrt and Colleen Moffitt, founders of Communiqué PR illustrate how to effectively maximize the impact of tools and tactics through a strategic […]