HNTB’s Work on One Smart Tunnel
On Monday, Feb. 4, 2019, the Washington Department of Transportation (WSDOT) opened the new SR 99 Tunnel, which was designed by our client HNTB Corporation. It was a historic achievement for our city as the tunnel is more than 2 miles and provides drivers with state-of-the-art safety features, making it one of the safest tunnels […]
Best Practices for Summarizing Qualitative Research Findings
One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words. To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested […]
YTD Results for A Place for Mom
Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, […]
Erin Meyer’s Guide to Cultural Competence
Recently I was at a meeting where the head of global communications for a Fortune 100 company recommended that managers read a book called “The Culture Map: Breaking Through the Invisible Boundaries of Global Business” by Erin Meyer. He raved about the book as a wonderful resource to those doing business with people in different […]
Think You Know What You’re Good At? Think Again
Recently, I stumbled across an article in The New York Times that I thought would be helpful to those of us with a commitment to continuous improvement. The article is titled, “How to Spot and Overcome Your Hidden Weaknesses,” and focuses on how challenging it is for people to truly assess their strengths and weaknesses […]
Content – A Sometimes Overlooked Business Asset
What do you think of when you think of business assets? Many of us are likely to cite the more tangible things a business owns: computers, desks, equipment, even factories. Some people may see staff or employees or the company’s brand and reputation as assets. But what about the content that a company creates? This, […]
Procrastination: How to Prevail When You Feel Blocked
Today I came across a fun infographic with 20 tips to conquer writer’s block published by PR Daily and began thinking about the steps I take when I feel stuck on a project. Given that none of my personal best practices were listed in the article, I thought I’d share them here. Best Practice #1: […]
Ethics in Communications
At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]
Master Your Mental Toolbox in 2018
With the New Year upon us, many people are taking stock of their accomplishments from the previous year and setting goals for 2018. If you have decided that one of your goals for this year is to learn something new, I would encourage you to sign up for the free, four-week online course “Learning How […]
Will the #MeToo Movement Change Corporate Culture?
Imagine sending out a tweet, going to bed, and waking up to 53,000 replies. That is what happened to actress Alyssa Milano when she decided on the evening of Oct. 15, 2017, to send a tweet in support of her friend who had been assaulted by Hollywood mogul, Harvey Weinstein. Alyssa Milano’s Tweet read, “If […]