A Place for Mom: A Wealth of Information on Senior Living & Related Topics
As 2017 rapidly comes to a close, we want to share a summary of some of the coverage we helped position for A Place for Mom throughout the year. For those interested in the issues surrounding senior living, this roundup offers a sense of the topics that attracted the most significant attention of journalists and […]
Enhancing Your Creativity With Feedback
As many of my friends and family know, I’ve recently begun doing more creative writing in the form of a historical novel and have had many new skills to learn. Fortunately, the classes I’ve taken at Seattle’s Hugo House have been tremendously helpful as I strive to develop compelling characters, put them in interesting situations, […]
The Importance of Investigative Journalism
As we can see from this week’s CBS “60 Minutes” segment The Whistleblower and the Washington Post’s article The Drug Industry’s Triumph Over the DEA, investigative journalism continues to have a significant impact on public perception and people’s careers. Hopefully it will also have an impact on future laws. In case you missed it, the […]
What is Organizational Culture & Why Does it Matter?
My colleague Beth Mayer recently wrote about our experience at “Managing Yourself & Leading Others,” a professional development workshop we took through the Harvard Division of Continuing Development. Her post focused on the importance of flexing one’s leadership style and it was a part of the session that I found to be most helpful. However, […]
A Place for Mom’s Walkability Findings
On July 26, 2017, A Place for Mom, the nation’s largest senior living referral service, released detailed findings from its Senior Living Preferences Survey. The findings, which are relevant to seniors, their families and friends, developers and urban planners, revealed some surprising trends in senior housing and care. A Place for Mom found one preference […]
Important Things to Know About TEDxSeattle
TEDxSeattle is one of the largest and oldest TEDx events in the U.S. Started in 2010, it is a day-long program held each November attracting about 2,600 curious and involved attendees. According to its organizers, “[TEDxSeattle] is carefully designed to honor a city known for its blend of innovators, technology leaders and edgy artists.” Recently, […]
Agile Best Practices – Opportunities for Marketers
Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]
How to Score With Facebook Sponsored Content
If you’re a Facebook user you’ve probably come across sponsored content in your news feed. Because people willingly give Facebook so much personal information, the social media giant is good at serving up highly relevant paid content for their consumption. This content comes up alongside user-generated posts, so as people quickly scan their newsfeeds they […]
Connecting with Generation Z
In the next several years, millions of people born in 1998 or later will reach adulthood. Commonly known as Generation Z, this cohort of nearly 70 million young Americans will comprise slightly more than 20 percent of the U.S. population. Like the generations before them, members of Gen Z have had unique life experiences that […]
University of Oregon’s Journalistic Learning Initiative
According to Ed Madison, a professor at University of Oregon’s School of Journalism and Communication, “Acknowledging and honoring students’ intrinsic interests is often a gateway to deeper and more complex learning.” This belief, and his subsequent research around it, led Madison to work with Esther Wojcicki, the creator of the esteemed journalism program at Palo […]