Insights for Leaders Navigating
Visibility, Credibility, and Growth.
From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.
Managed file transfer (MFT) is a hot topic for CIOs and CTOs right now. The evolution of technology is making it easier for organizations to do business anytime and anywhere around the world. However, along with this luxury comes the challenge for businesses to confidently exchange sensitive data over public networks. Whether it’s a sensitive legal document or financial transaction, the need for reliable, secure file transfer solutions is becoming a top concern. In 2008 Gartner Research estimated that the managed file transfer market was growing at a rate of 26 percent a year, making it a $450 million dollar business.
We’ve been working closely with one of our clients, Attachmate, a leading provider of solutions to boost end-user productivity and improve business processes, to help raise awareness around the MFT market and educate organizations on what to look for when evaluating MFT solutions.
As a result of our proactive outreach, Attachmate was recently interviewed by IT Jungle about trends in the MFT market and which features and functionalities organizations should consider when evaluating MFT software solutions. Stemming from the interview, Editor Alex Woodie published an article on September 1 entitled, “Managed File Transfer: A New Product Category That’s Here to Stay.”
If your organization is considering deploying a MFT solution, we hope you will keep this information in mind. To learn more about Attachmate visit www.Attachmate.com
If you have a minute, we encourage you to take a look at a recent review of Colleen Moffitt and Jennifer Gehrt’s book, Strategic Public Relations: 10 Principles to Harness the Power of PR, which appeared in PRWeek this month.
Jeffrey Ory, vice president at Deveney Communication and guest reviewer for the industry publication states, Strategic Public Relations “provides a high-level road map on how you can use PR strategically and effectively to fulfill goals and objectives.”
He notes the book “details 10 guiding principles designed to take any PR/communication plan from tactical to strategic.”
His favorite principle is Principle Four: Leveraging Emerging Trends and Technologies because this is “immensely important at this time in PR history.” He also says Gehrt and Moffitt “not only provide the how to of these new trends and technologies, but also the why to.”
If you have a subscription to PRWeek, you can read the full review here: http://www.prweekus.com/Strategic-Public-Relations-by-Jennifer-Gehrt-and-Colleen-Moffitt-Xlibris-Corporation-2009/article/147750/. Otherwise e-mail us and we’ll get you a copy. You can also check out additional reviews of the book on Amazon.com.
Communiqué PR’s Co-founders Colleen Moffitt and Jennifer Gehrt will be co-presenting at the Tacoma-Pierce County Chamber’s Good Morning! Power Breakfast on September 22 and the Business EXPO on Tuesday, October 20.
At the Power Breakfast, Colleen and Jennifer will discuss the 10 principles to harness the power of PR as outlined in their book, Strategic Public Relations. They will be speaking about the importance of public relations and how to strategically leverage PR to meet your business objectives
The Business EXPO will take place on October 20. Colleen and Jennifer will be conducting a business workshop at 1:30 p.m. at the Greater Tacoma Convention & Trade Center to help local business professionals consider how public relations can help with their entrepreneurial and business endeavors.
To learn more or to register for the event, call (253) 627-2175 or visit www.tacomachamber.org.
We look forward to seeing you there!
Communiqué PR is excited to announce one of its newest clients, Mobile On. Mobile On’s flagship product, BuildAnApp, is the first cross-platform, do-it-yourself solution that offers an affordable, intuitive way for small businesses, community groups and professional service organizations to create customized smartphone applications, optimizing information for on-the-go audiences.
This is an exciting time in the smartphone application space with several emerging companies creating a new category within the mobile industry. We are excited to partner with such an innovative company and look forward to garnering some great results on their behalf.
To learn more about the company and its solutions, visit www.buildanapp.com.
We recently ran across a PRWeek article about social media and digital communications. The article provides some interesting statistics about digital communications from the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International and PRSA including:
PR leads digital communications at 51 percent of organizations, while marketing leads 40.5 percent of the time
PR generally leads several aspects of digital communications, including blogging (49 percent), microblogging (52 percent) and social networking (28 percent).
Many experts believe PR will continue to lead digital efforts. Jonathan Kopp, the global director of Ketchum Digital, notes, “The speed of engagement is changing in the digital space and PR moves faster than advertising and marketing, so it gives them an opportunity.”
To learn more about this report, read the article entitled, “Report: Social Media Falls Mostly to PR.” If you have questions about your own digital communications efforts, we’d love to help. Send us an e-mail at [email protected]
Communiqué PR has a number of mobile industry clients so we thought it would be interesting to provide insight on a blog about smartphone app stores.
Gizmodo, Gawker Media’s largest blog focusing on gadgets and technology, recently published a post comparing mobile application stores from companies including Apple, Palm, Blackberry, Nokia and Microsoft.
While many of the features are similar, blogger John Herrman, notes there are two distinct kinds of app stores: the primary store, which is the first and only source of an operating system’s apps (e.g. Apple), and the secondary store, which is built around an existing stock of third-party apps (e.g. Blackberry, Microsoft and Nokia).
There has been a lot of attention focused on mobile application stores recently as traditional players such as Palm, BlackBerry, Nokia and Microsoft have begun offering similar versions of Apple’s popular app store. While all of these stores have similar features for both consumers and app developers, the comparison of each of these stores is interesting to note. We anticipate many consumers will base their future mobile phone purchasing decisions on the features and functionalities of the device’s app store.
Read the blog post entitled, “Giz Explains: All the Smartphone Mobile App Stores,” to learn more.