Insights for Leaders Navigating
Visibility, Credibility, and Growth.
From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.
Communiqué PR is thrilled to announce we are now a member of the Council of PR Firms. Formed in 1998 by some of America’s leading public relations firms, the Council of Public Relations Firms’ mission is to advance the business of public relations by building the market and firms’ value as strategic business partners.
The Council offers a number of great resources for public relations professionals including:
A listing of industry associations
Recent case studies from Council members that demonstrate the value of public relations
Sampling of recent presentation and speeches given by the Council and its members
One of our favorite tools on the site is the RFP Builder. This online tool helps organizations build effective RFPs and design a better proposal to request an RFP from qualified firms.
To learn more about the Council of PR Firms and their membership process, visit http://www.prfirms.org.
As many of you who are regular readers of our blog know, in June we worked with the Seattle Children’s PlayGarden to launch a Twitter campaign to raise awareness and garner donations for the development of the PlayGarden. The goal was to educate a broader audience about the vision of the PlayGarden and to motivate a large number of people to donate $10 or $15 to the non-profit organization.
I thought you’d be interested in the results from this campaign. Here’s an update.
1. Kathy Sitchin with the PlayGarden shows that $5,460 can be attributed to the online fundraising effort. They were also able to broaden awareness of the program-across the nation-through Twitter.
2. They now have a steady 107 followers on Twitter. This is not a huge number of followers, but it is another group of people who are now staying up-to-date on the organization’s activities.
3. Interestingly, the PlayGarden only received significant donations via Twitter when they had corresponding media coverage: After the KING 5 pieces we definitely saw a big bump in giving.
4. Having a high-profile celebrity to re-tweet on behalf of the PlayGarden would be very helpful.
We enjoyed partnering with the PlayGarden on this activity. It was an interesting experiment and the results illustrate the importance of linking one’s social media campaign with traditional PR strategies to achieve business and communication objectives.
If you’re interested in supporting the PlayGarden, please visit http://www.childrensplaygarden.org/
Managed file transfer (MFT) is a hot topic for CIOs and CTOs right now. The evolution of technology is making it easier for organizations to do business anytime and anywhere around the world. However, along with this luxury comes the challenge for businesses to confidently exchange sensitive data over public networks. Whether it’s a sensitive legal document or financial transaction, the need for reliable, secure file transfer solutions is becoming a top concern. In 2008 Gartner Research estimated that the managed file transfer market was growing at a rate of 26 percent a year, making it a $450 million dollar business.
We’ve been working closely with one of our clients, Attachmate, a leading provider of solutions to boost end-user productivity and improve business processes, to help raise awareness around the MFT market and educate organizations on what to look for when evaluating MFT solutions.
As a result of our proactive outreach, Attachmate was recently interviewed by IT Jungle about trends in the MFT market and which features and functionalities organizations should consider when evaluating MFT software solutions. Stemming from the interview, Editor Alex Woodie published an article on September 1 entitled, “Managed File Transfer: A New Product Category That’s Here to Stay.”
If your organization is considering deploying a MFT solution, we hope you will keep this information in mind. To learn more about Attachmate visit www.Attachmate.com
If you have a minute, we encourage you to take a look at a recent review of Colleen Moffitt and Jennifer Gehrt’s book, Strategic Public Relations: 10 Principles to Harness the Power of PR, which appeared in PRWeek this month.
Jeffrey Ory, vice president at Deveney Communication and guest reviewer for the industry publication states, Strategic Public Relations “provides a high-level road map on how you can use PR strategically and effectively to fulfill goals and objectives.”
He notes the book “details 10 guiding principles designed to take any PR/communication plan from tactical to strategic.”
His favorite principle is Principle Four: Leveraging Emerging Trends and Technologies because this is “immensely important at this time in PR history.” He also says Gehrt and Moffitt “not only provide the how to of these new trends and technologies, but also the why to.”
If you have a subscription to PRWeek, you can read the full review here: http://www.prweekus.com/Strategic-Public-Relations-by-Jennifer-Gehrt-and-Colleen-Moffitt-Xlibris-Corporation-2009/article/147750/. Otherwise e-mail us and we’ll get you a copy. You can also check out additional reviews of the book on Amazon.com.
Communiqué PR’s Co-founders Colleen Moffitt and Jennifer Gehrt will be co-presenting at the Tacoma-Pierce County Chamber’s Good Morning! Power Breakfast on September 22 and the Business EXPO on Tuesday, October 20.
At the Power Breakfast, Colleen and Jennifer will discuss the 10 principles to harness the power of PR as outlined in their book, Strategic Public Relations. They will be speaking about the importance of public relations and how to strategically leverage PR to meet your business objectives
The Business EXPO will take place on October 20. Colleen and Jennifer will be conducting a business workshop at 1:30 p.m. at the Greater Tacoma Convention & Trade Center to help local business professionals consider how public relations can help with their entrepreneurial and business endeavors.
To learn more or to register for the event, call (253) 627-2175 or visit www.tacomachamber.org.
We look forward to seeing you there!
Communiqué PR is excited to announce one of its newest clients, Mobile On. Mobile On’s flagship product, BuildAnApp, is the first cross-platform, do-it-yourself solution that offers an affordable, intuitive way for small businesses, community groups and professional service organizations to create customized smartphone applications, optimizing information for on-the-go audiences.
This is an exciting time in the smartphone application space with several emerging companies creating a new category within the mobile industry. We are excited to partner with such an innovative company and look forward to garnering some great results on their behalf.
To learn more about the company and its solutions, visit www.buildanapp.com.