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From media strategy to reputation management, we explore the trends shaping public perception and share the approaches that drive measurable results for growing brands.

Four Steps for Identifying and Managing Post-Pandemic Exhaustion in the Workplace

It’s no secret the COVID-19 pandemic has impacted the world in more ways than one this past year. Working professionals had to massively adjust their daily schedules as companies moved to remote work business models. Although many professionals reported benefitting from these work-from-home transitions, others are still grappling with the impactful changes remote work has caused, leading to many throwing around the term “post-pandemic exhaustion.”

Dr. Ian H. Newmark, chief of pulmonary medicine at Syosset Hospital, defines post-pandemic exhaustion as “the state of being worn out by recommended precautions and restrictions related to the pandemic and is often manifested by boredom, depression and other psychological issues including physical exhaustion.”

By the end of 2020, many individuals were feeling the impacts of the pandemic. A recent study found that 76 percent of U.S. workers admitted to feeling burnout, with 37 percent citing stress about COVID-19 as a direct contributor to their work fatigue.

Now, as companies decide whether or not to return to in-person work weeks, employees are being hit with even more changes to their daily schedules. As a result, professionals are dealing with additional stressors as businesses make moves to bring back some normalcy to day-to-day life.

A Gartner CFO survey revealed that nearly three-quarters (74 percent) of companies plan to permanently shift employees to remote work after the COVID-19 crisis ends. Additionally, it’s estimated that 70 percent of the U.S. workforce will be working remotely by 2025.

The following steps and healthy practices should be identified and implemented to combat “post-pandemic exhaustion” as employees settle into permanent remote workdays or return to the office for the first time in almost two years.

 

Identify where and why you’re struggling

Do you find it hard to concentrate at work? Do you lack energy to be consistently productive during the workday? Are you having trouble sleeping during the workweek? If you answered yes to any of these questions, chronic burnout might be part of the cause.

Heavy workloads, long hours, a work-life imbalance, and a lack of control of your work are just a few job stressors that lead to chronic burnout. Many impactful problems are associated with chronic burnout, including concentrating, productivity, change in mood, and physical health decline. As a result, when you’re experiencing burnout, it’s vital to implement ways to handle and resolve it as it won’t go away on its own.

 

Explore your mental health options and locate help

Over the years, mental health has started to be destigmatized as society openly discusses it more. As such, the mainstream narrative surrounding mental health has begun to infiltrate industries around the globe as more businesses establish and expand mental health options for employees.

A recent report found that 32 percent of employers have expanded mental health support for their workforce due to COVID-19. Starbucks, Target, and Salesforce are just a few companies that have increased or implemented mental health benefits for staff in recent years.

When the COVID-19 pandemic hit, mental health services were overwhelmed with inquiries. In fact, according to Headspace, a mental health and meditation application, there was a 500 percent increase in inbound interest from companies seeking mental health resources for their employees in 2020.

If you’re struggling with post-pandemic exhaustion or other mental health problems, utilize the resources your employer may have available to get the help and support you need. Talk to an HR representative about gaining access to these resources. Additionally, you can reach out to the SAMHSA Treatment Referral Helpline or go to mentalhealth.gov to explore an array of support options.

One of the critical steps to managing and improving your mental health is identifying what may be wrong and seeking out the right help for you.

 

Discuss post-pandemic exhaustion with your colleagues

When it comes to your mental health, it’s essential to know your limits in all aspects of your life. For work, in particular, being open with your colleagues and bosses about your post-pandemic exhaustion is one way to manage it. Odds are, if you’re experiencing post-pandemic exhaustion, many in your workplace may be struggling with it, too.

Finding common ground like this with co-workers can make you feel less alone during this challenging time. It can also help everyone impacted by post-pandemic exhaustion communicate and identify the best practices for managing it.

Additionally, communicating with your bosses and supervisors when your mental health declines offers transparency and insight into your work capacity. Through this, you can collaborate with your boss on how your job is impacting your health, what can be done to change it, and the steps that can be taken to avoid it from happening again.

 

Rediscover a work-life balance

Finding a balance between work life and personal life is a constant challenge for many professionals. However, companies’ transitions to remote work in the wake of the COVID-19 pandemic has blurred the lines between work life and personal life for many.

A recent study found that 70 percent of newly remote workers reported completing work tasks on the weekends over the past year. Meanwhile, 45 percent noted that their hours have increased since going remote due to the global pandemic.

For those working from home or returning to the office, redefining that work-life balance is essential for mental well-being and physical health. Working professionals must implement activities in their daily lives to help them recharge and unplug from work, especially when dealing with post-pandemic exhaustion.

Of course, these self-care activities will range from person to person, but hiking, reading, cooking, listening to music, and playing sports are just a few everyday leisure activities many partake in to unwind and destress.

Sleep is also incredibly important for balancing your daily life. Recent studies show that taking a nap for up to 30 minutes helps the body recharge and refocus. Additionally, taking 1-2 naps a week can reduce the chances of stroke, heart attack, or heart failure and improve your overall mental health.

 

Above all, whether in the workplace or at home, if you’re experiencing post-pandemic exhaustion or fatigue, it’s crucial not to ignore it. Seeking out help from professionals and creating a support system around you are key steps toward managing your mental health during this time of change. It’s also essential to redefine that work-life balance in the post-pandemic world for your mental well-being, physical health and overall day-to-day life.

Delta-Q’s Momentum & New Three-In-One Charger

2021 has been an exciting year for Delta-Q Technologies (Delta-Q). This year alone, the company launched a new partner program, Charged by Delta-Q, a new three-in-one battery charger, the XV3300, and celebrated a milestone with one of its longstanding partners. We have collaborated with Delta-Q for several years now and have had the opportunity to support these announcements and increase the company’s brand awareness.

For example, YTD, we have secured 88 placements for Delta-Q, already a 17% increase from the coverage secured in 2020. We began working with Delta-Q in 2014. In that first year, we became grounded in the company’s business and kicked off a media relations presence. In that first year, we secured approximately 10 articles. It has been exciting and rewarding to witness Delta-Q grow as a brand, help tell its story, and build awareness as a leader in its field.

As a leader of industrial battery chargers, Delta-Q is committed to helping a variety of industrial equipment industries embrace electrification in a realistic and meaningful way. For example, its latest product, the XV3300, fills the compact mobile machinery market’s need for a highly compact charger that is low voltage and high performing. Further, the global push for increased sustainability of industrial equipment has put some original equipment manufacturers (OEMs) in a pinch to design and deploy equipment that will ensure reliability while also meeting emissions standards. As a three-in-one solution, the XV3300 combines a high-performance 3.3kW charger, a 500W DC-DC converter, and an EV charging station interface in a compact package to make power-train electrification practical.

Production of the charger begins in 2022; however, the company announced the solution’s launch this year, and in June 2021, we collaborated to share the news with Delta-Q’s audiences. Below is a list of the articles secured from our media outreach around the announcement. To learn more about Delta-Q’s XV3300, watch the video on the company’s charger webpage.

 

 

To learn more about our work with Delta-Q, check out the following blog posts:

Tracking Success: Using Metrics to Optimize Your PR Program

Dry as it may seem, tracking the impact of a PR campaign is crucial to success, and has evolved over the years. The gathered metrics and subsequent analysis can beneficially inform budgeting and allocation of resources moving forward and can guide changes to messaging, audience engagement strategies, and sales processes. Yet measuring the power of PR can be challenging. The first step is to ensure alignment and agreement with the company’s business objectives.

Clear and measurable business objectives are essential as you need to know what you are trying to achieve and what success looks like. Examples of business objectives include increasing revenue by X% in 2022, attracting X% new talent and retaining XX% of existing talent in the coming 12 months, securing $XX million in additional investment by 202X, etc.

A strategic PR plan will ensure the proposed campaigns and activities are tied back to the organization’s business objectives. Ideally, the plan also provides recommended metrics to track its effectiveness. There are numerous ways to measure the impact of PR. “[I]t’s essential for any PR team to find ways to demonstrate the results of their efforts,” counseled a recent article in Forbes entitled 14 Key Metrics For Measuring A PR Campaign’s Effectiveness. “If campaign results can’t be measured accurately, it’s hard to determine their worth and create effective plans based on the progress thus far.” 

When incorporating metrics into a PR plan, knowing what is already being tracked, what is feasible to track, and the effort associated with tracking specific metrics is critical. Further, if the metric does not directly align with a business objective, it is vital to understand how it affects or supports one or more of the organization’s business objectives. 

To read more on this topic, below are some additional resources:

Road to IPO: Key PR Tips for A Successful Journey

The transition a company makes from a privately held entity to a publicly traded one is intensely fierce. With only one chance to do it right, there is a lot riding on a company’s trajectory when going public.

Well before and throughout the IPO process, the public relations team plays an integral role in building the market buzz that is essential to IPO success. With strategic planning and execution, a company will find itself prepared for the rigors encountered when operating in a regulated environment.

Publicly traded companies must adhere to strict SEC guidelines in several areas. Understanding what – and what not – to communicate can sometimes seem daunting. It’s vitally important to understand that all company spokespeople are subject to SEC regulations. Before any executives speak with media, it’s important for them to understand a few mission-critical do’s and don’ts.

Two high profile companies – Slack and Uber – are well-known examples of how not to handle PR during an IPO. Both companies had to amend their SEC filings due to unsanctioned board member interviews on CNBC that included commentary that was either not company authorized or inconsistent with its filings.

Careful advanced planning and experienced execution can help companies achieve maximum brand exposure without stepping out of line. Below are some guidelines for how SEC regulations apply to media interviews and posting to social media.

DO:

  • DO work closely with your legal team for guidance on all SEC restrictions and regulations
  • DO wait for all announcements to cross the wire before conducting media interviews and/or posting content on social media
  • DO use information that is publicly available for interviews (i.e., from a press release, website, investor deck presentations, previous announcements, etc.)
  • DO rely and stick to previously approved company messaging

DON’T:

  • DON’T mention or provide anyone with advance notification about an upcoming announcement – even without details as to the nature of the announcement
  • DON’T share any information not already included in official company announcements, including:
    • Financial information
    • Business plans such as for new product developments/service offerings
    • Executive team changes
  • DON’T predict or provide forward-looking statements about what an announcement could mean for the company (i.e., new revenue, new customers or products, etc.)
  • DON’T speculate on any changes to the financial, executive or operational structure of the company
  • DON’T disclose customer names that have not provided permission to be used as a reference

When in doubt, consult your legal team for guidance on how to proceed or what information to share. Like most things, SEC regulations may be subject to change so it’s also important to keep a close eye on developments and adjust your communications strategies accordingly. By making sure your communications team and executives are well versed on SEC communications requirements, you can ensure your spokespeople will remain on message.

Spaceflight Announces First Lunar and GEO Rideshare Mission

A rendering of Spaceflight’s Sherpa-ES vehicle. Image courtesy of Spaceflight Inc.

Last month, our client Spaceflight Inc. announced a breakthrough rideshare mission, “GEO Pathfinder,” which it plans to launch no earlier than Q4 2022. The mission will debut the company’s newest propulsive orbital transfer vehicle (OTV), Sherpa Escape (Sherpa-ES), which will use a creative flyby trajectory to slingshot around the moon and deliver payloads (satellites) to geosynchronous equatorial orbit (GEO). GEO is a popular orbit because it allows satellites to match Earth’s rotation, making it a valuable spot for earth observation uses such as weather monitoring and communications. However, deploying satellites to GEO is typically a multi-step process fueled by heavy onboard propellant – time-consuming and costly for satellite companies. 

This pioneering rideshare mission demonstrates Spaceflight’s ability to offer customers quick access to hard-to-reach orbits without the complexities and cost of carrying the extra propellant and mass necessary to do the orbit raising themselves. The circularization maneuver Sherpa-ES will employ also shortens the time to orbit (only 15 days) and uses about 25% less propellant than traditional orbit raising. This announcement confirms Spaceflight’s position as an innovator in the industry and its commitment to being the leading space transportation provider for Earth orbit and beyond, quickly and affordably. 

Our communications plan involved announcing the news well ahead of the mission to provide ample time to explain the unique technical details and then build momentum throughout the year for this pioneering launch. We developed a press release that communicated the technical details of the mission and highlighted its significance for Spaceflight and the industry.

We also announced the first payload on the mission, an Orbit Fab in-space fueling depot. The first of Orbit Fab’s “Gas stations in space™,” Tanker-001 Tenzing, is currently flying its demonstration after launching on Spaceflight’s SXRS-5 mission in June of 2021. By making Orbit Fab’s expansion to GEO affordable, Spaceflight is supporting the establishment of infrastructure to sustain the growth of the space economy.

Knowing it would be helpful to provide visual assets to explain the unique orbital trajectory of this mission and envision Spaceflight’s new Sherpa vehicle, we worked with the marketing team to secure renderings of the Sherpa ES, alone and prepared for launch. The Spaceflight team also created an infographic that clearly outlined the phases of this mission and illustrated the unique trajectory Sherpa ES would take to deliver its payloads to GEO.  

We offered the news under embargo to select outlets a week before our scheduled announcement, to provide sufficient time to report on the mission, and worked with those who expressed interest to provide additional information. The announcement led to five media briefings and several articles. A selection of the coverage is shared below. 

Spaceflight will be hosting a webinar this month to discuss the technical details of the GEO Pathfinder mission, and we plan to continue building momentum with additional activity throughout the coming year.

Publication Spotlight: Bloomberg News

Our new series, “Publication Spotlight,” covers various publications of interest to our clients. For these spotlights, we conduct research and develop a brief Q&A sharing details about the outlet and some of its core offerings. Check out our previous spotlights on Inc., Forbes, Fast Company and GeekWire.

The post below is an overview of Bloomberg News and a summary of my research as of Sept. 27, 2021.

Q: How long has the publication been around?

Bloomberg News was founded in 1990 and provides news, data, analytics and communication services for the global business and financial world. Based in New York City, Bloomberg News covers key topics such as business, finance, economics, technology and politics. The outlet also publishes opinion pieces on these subjects.

Q: Who owns the publication?

Bloomberg was founded by Michael Bloomberg and Matthew Winkler in 1990 to deliver financial news reporting to Bloomberg Terminal subscribers. Michael Bloomberg is still 88% owner of Bloomberg News. John Micklethwait has served as editor and chief since 2015, and the outlet presently employs 2,300 reporters and editors across its 135 bureaus around the world.

Q: Who reads Bloomberg News?

Entrepreneurs, business leaders, C-level executives, tech innovators and members of the general public interested in national and international business and financial news. Bloomberg publishes more than 5,000 stories on an average day syndicating globally to over 400 newspapers across 70 countries, with a combined circulation of 73 million people. The news service also has a network of more than 400 photographers based globally and maintains a photo archive including more than 260,000 images.

Q: What is the process for contributing content to Bloomberg News?

Bloomberg News does not publish contributed content. However, companies can submit press releases to the outlet’s regional newsrooms inboxes.

Q: What is the process for applying to Bloomberg News’ lists and awards?  

Bloomberg News does not have an awards program. However, Bloomberg News does publish the Bloomberg Billionaires Index, which profiles each of the world’s 500 richest people.

Q: Does Bloomberg News publish an editorial calendar?

No.

Q: How many readers does it have?

According to Cision, Bloomberg News reaches 73 million people.