We are proud to share that, Mobile On, a developer of the first cross-platform, do-it-yourself (DIY) solution that enables businesses and organizations to create customized smartphone applications, was featured on Tues., Dec. 8 in a Wall Street Journal article titled, ’Services Tailor Apps for Small Businesses. The story discusses the new wave of DIY services available to small business owners looking to leverage mobile applications to complement their business.
Freelance Reporter Riva Richmond takes a look at the emerging category of companies enabling small businesses and organizations to build their own iPhone/smartphone applications quickly and affordably – without the need for a developer. These applications provide small businesses with an opportunity to interact with customers directly on their smartphones.
Riva illustrates the impact a mobile application can have on a small business through a variety of stories from early adopters such as Barb Heinrich, owner of Local Motion, a clothing boutique in Minneapolis. Heinrich leveraged Mobile Onís BuildAnApp solution to develop an application that allows her to display store hours, location and pictures of new clothing arrivals. This application aligns with her other online marketing efforts including a company Web site and e-mail blasts aimed at connecting with regular customers.
Mobile On recently launched the open beta of its flagship product BuildAnApp, the first cross platform, DIY Web-based solution that empowers small businesses, community groups and professional service organizations to create compelling applications that work across any smartphone platform – without any software development skills or resources.
Opus Research Analyst Greg Sterling believes DIY mobile solutions can be beneficial for small businesses and was quoted in the article saying, ’For ongoing, regular contact with customers that are on the go, it makes sense as a promotional or loyalty tool. Since apps enable businesses to send out coupons and event details, including by text message and customers can easily place orders or contact you for information.
Are you interested in building your own smartphone application? Check out www.buildanapp.com to get started on building your application in a matter of minutes.