Best Practices for Managing an Online Reputation
More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp. In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of […]
Boost or Bust Your Brand
At Communiqué PR, we have the opportunity to work with companies at all stages of growth. From Facebook to Opscode to Attachmate to The Bravern, our client list has presented us with many opportunities to watch a company evolve and grow. With start-ups, we are often brought in at a time when messaging is constantly […]
Three Guidelines to Establish Your Personal Brand
As PR pros, we’re invariably asked by clients to help them establish, protect and/or enhance their brands, but how often do we pause to ensure our personal brands receive the same treatment? Personal brands can help garner new business, pique the interest of new talent for recruiting purposes and even land you a new job. […]
Building a Trusted Brand: Five Values From the Pros
What do Coca-Cola, Apple, FedEx, Target, Amazon and Southwest Airlines all have in common (besides being incredibly successful companies)? According to Entrepreneur magazine, they are examples of the top 10 most trusted brands in America. In its April 2012 cover story, Secrets of the 10 Most-Trusted Brands, Entrepreneur partnered with The Values Institute, a Virginia-based […]
The Art of Writing Testimonials
Here at Communiqué PR, we believe strongly in the value of testimonials. Client or customer testimonials are an excellent way to validate a product or solution. Not only do they offer credibility for your service, but they provide real life examples of how a technology works. A well written testimonial shows potential customers how a […]
Ground Rules for Harnessing the Power of Pinterest
Earlier this year, we wrote about the rise of Pinterest and its potential for benefitting businesses. We discussed its ability to help businesses drive traffic to their sites, provide a platform for deeper customer engagement, and showcase new products and services in unique ways. Since then, as we predicted, Pinterest has grown like wildfire. In […]
Before You Hop on the Bandwagon: Questions to Ask Before Co-Branding
As a marketing professional, it can be tempting to hop on the bandwagon of popular trends or memes that are hot with consumers. For example, because of the wild popularity of the release of the Hunger Games movie, a popular nail polish brand named China Glaze released the “Capitol Colors” line of polishes. A new […]
Fun Tools to Create An Infographic
With so much content and information being shared on the Internet today, visuals are regularly used to captivate and engage readers beyond the written word. In addition, the speed at which information is now being shared is reshaping how we absorb media. For example, take the rise of Pinterest, the online scrapbook of images which […]
Creating Blogs to Captivate Your Readers
In the world of social media, blogs have become an important medium to share your company stories beyond a traditional press release, allowing you to promote your company’s services as well as your perspective on relevant industry topics. In addition, blogs allow you to gain valuable feedback from your customers as they write comments on […]
Core Values of Communiqué Public Relations
Our vision at Communiqué is to provide compelling, effective and results-driven public relations services that succeed on multiple levels for our clients. Guiding us in our work is a set of simple yet dynamic core values. These values provide a beacon by which we live and conduct our business, a basis for our actions, and […]