Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
How the CEO of Abercrombie & Fitch Failed: Takeaway PR Lessons
I remember the need to fit in when I was a teenager—the need to be liked and look the part. I would beg my mom to buy me tops from Abercrombie & Fitch. I would proudly display the “beautiful people” shopping bags on my bedroom wall, showcasing bodies that neither I nor 99 percent of […]
Once Upon a Time – Storytelling for Business
The art of storytelling for business has been on the radar screen in recent years as a powerful tool for achieving success in the marketplace. With articles popping up from Fast Company, Forbes and Harvard Business Review, and a number of books published on the topic, there is no shortage of commentary on how storytelling […]
When Should a Start-up Business Hire a PR Firm?
Recently, I was invited to be a guest panelist for a grad school class at the University of Washington focused on entrepreneurial marketing. One of the students asked, “When should a start-up hire a PR firm?” There were three of us on the panel and the students heard three different answers that day. John Cook, […]
The Power of Mission & Vision Statements
Clearly defined mission and vision statements can be powerful for people and businesses. They can help provide focus and inspiration as well as provide another point of reference when making decisions. A mission statement is centered on what you set out to do, and a vision statement is focused on the end result. It is […]
The Five Must Haves on Your Company Website
You have one chance to make a good first impression. Whether it’s a face-to-face meeting with a prospective customer, a conference call, or an email introducing yourself and your services, your initial contact is your chance to either impress or disappoint. In many first impressions, you may not even have the opportunity to directly connect […]
Five Facebook Tips for Social Media Managers
For brands hoping to engage consumers and maintain a consistent social media presence, a Facebook page can be an effective tool. Despite debates over what a Facebook “like” is actually worth, or whether the company is here to stay, Facebook provides an excellent resource for sharing content, engaging with fans, and telling your brand’s overarching […]
Making Use of Wikipedia: Best Practices for Your Brand
In the last 11 years, Wikipedia has become one of the most influential and searched sites on the Internet. Because of its Internet prowess, it is a great tool to promote a business or product. A Wikipedia page for your brand influences search engines, validates your presence, tells your brand’s history—and it’s free. At Communiqué […]
Corporate Blogging Best Practices from PRNewswire
Having a corporate blog can be a huge resource for driving traffic to your company’s website, building out your business, and garnering media coverage. However, with so many competing platforms and styles of blogging, it can be difficult to determine what is best for your business. I recently attended PRNewswire’s webinar “ Corporate Blogging Best […]