Managing Your Online Reputation
In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]
Sharing Content: How to Get Noticed
Think about the last video you watched on YouTube. Now ask yourself, how did you hear about it? Most likely, the video was shared by a friend, colleague or family member. Sharing is how we interact with those around us and create meaningful experiences. Just like a movie recommendation, we rely on those we trust […]
The Power of Infographics
Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult life and you’ll […]
Intel’s Museum of Me Marks Advancement in Creative Online Marketing
Ever thought about a museum dedicated solely to you? Intel did, and found marketing and branding gold. Following the concept of LinkedIn’s more basic “Connection Timeline,” Intel recently released the “Museum of Me,” (MoM) in which the viewer is able to tour a virtual museum display dedicated to his or her life – or at […]
Connecting With Customers through Cause Marketing
Cause marketing campaigns can be an effective way for companies to engage with customers and encourage them to feel emotionally connected to a particular product or service. The value of these types of campaigns can not only help win new customers and build customer loyalty, but also increase awareness and sales of product. According to […]
Why Style Matters
Whenever a client has a photo-shoot for new headshots, we invariably are asked about attire and to provide counsel on what he or she should wear. It is a fair and smart question because what one wears conveys a lot about personality and individual brand. Given these questions from clients, I was eager to read […]
The Face of Your Social Media Account
On Sunday night, we were reminded once again how prevalent social media is in today’s communications landscape and how quickly information is disseminated through platforms such as Facebook and Twitter. Prompted by President Obama’s announcement that Osama bin Laden had been killed, Twitter recorded the “highest sustained rate of Tweets ever,” an average of 3,440 […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
It’s Not You. It’s Me: Breaking Up With Social Media
Losing fans, followers or subscribers can leave a painful feeling in the pit of your stomach. Twitter and Facebook don’t offer an explanation for this. Consumers are allowed to “unlike”, unfollow or unsubscribe without reason. This leaves the author or organization asking, why? What did I do? The cliché breakup line “it’s not you, it’s […]
Public Relations, April Fools’ Day, and Fake News
With April Fools’ Day fast approaching, it is a good time to revisit the topic of fake news. While I look forward to Google’s annual tradition of announcing fake features and NPR’s trick segments, it is dangerous territory for PR professionals to disseminate fake news. If not executed well, an April Fools’ Day stunt can […]