Results for Northside
One of the things I love about my job doing PR is working with companies with whom I feel a personal connection, and with the recent cold spell in Seattle, I could not be more pleased to have had the opportunity to work with management team of Triple T Trading and its Northside brand. The […]
What Image Would You Choose?
I often wonder if the founding fathers of photography ever envisioned that imagery would be adopted on such a massive scale as it is in media today. Images are no longer reserved for use by marketers in product packaging and advertising campaigns or for use by the top-tier media outlets. Today, both still images and […]
The Cornerstone of Developing a New Brand: Effective Messaging
At Communiqué PR, we often have the opportunity to work with clients who are in the early stages of establishing their company in the marketplace. In today’s competitive environment, launching a new business and capturing customer mindshare is no easy feat. Especially considering when “the rise of business startups reached their highest level in 14 […]
A Good Tagline Goes a Long Way
Every day on my way home from work, I drive by the same auto body shop, Collision One, and every day its sign catches my eye. It’s not because the sign is particularly flashy or that the colors are surprising – it catches my eye because I think the tagline is brilliant. The tagline reads, […]
Five SEO Tips for Websites
A company website can be a vital tool to educate and engage current and potential customers. Customers’ first brush with a business often comes through a search on the Internet. According to data from analyst firm iProspect, “62 percent of search engine users click on results within the first page of search results and 36 […]
Five Tips for Positioning Your Company Against the Competitor
Differentiating your company and its products and services from the competition can be critical to the success of your business. Consider wireless service providers. AT&T Wireless, Verizon, T-Mobile and Sprint work hard to differentiate their service based on price, network coverage and their selection of phones. As you work to thoroughly analyze your competitors’ product […]
Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Getting the Right Photo is Easier With OnSet
As many marketers and PR professionals know, the right images are often essential to build correct brand awareness with consumers or key business decision makers. However, the cost of custom photography can be prohibitive – especially when a brand manager has to travel to a location to manage the composition and direction of a photo […]
OnRequest Images – Recent PR Results
We thought you’d be interested in our recent results for OnRequest Images, the leading provider of powerful, custom photography services for the Global 2000. In the past several months, we have placed and written the following byline articles on behalf of CEO Carla Stratfold. These articles can be a fabulous way to establish thought leadership. […]