Are Product Reviews Still Relevant?
Prior to the arrival of mass blogging platforms, such as WordPress, Tumblr & Blogger, product reviews were the bread and butter of a new or updated product’s world debut. PR pros would enlist key reviewers from the most influential publications to honor an embargo, and in return, receive shiny new hardware or a snazzy software […]
Broken Embargoes: Is the End of the Embargo in Sight?
This week there have been two high-profile media embargos broken causing a firestorm of tweets and finger pointing. The two embargoes included the launch of Gmail’s Priority Inbox feature and Autodesk’s announcement that it will bring AutoCAD to the Mac platform. With the rise of social media and the 24/7 news cycle, it seems the […]
Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social […]
Jennifer Gehrt to Present to Insight Venture Partners’ Portfolio Companies
Next week, Communiqué PR’s Jennifer Gehrt (@JenGehrt) will be in New York presenting to Insight Venture Partners’ portfolio companies. Jennifer will be facilitating two sessions on using social media effectively and strategically. Jennifer will share real-world examples and case studies to illustrate the impact social media can have for organizations. Additionally, Jennifer will outline best […]
The Value of Product Demos and Why Companies Should Consider Them
So you’ve developed a great product. The funding is locked down, a marketing plan is set into gear and the product is ready to be launched into the world. Before you release your new product into the wild, you might want to consider developing a product demonstration. A demo can help a company validate and […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
e-Book Pricing Wars Heat Up: Digonex Offers Perspective in Publisher’s Weekly
The e-book market is hot and there’s a pricing war on the horizon. The wild popularity of the Amazon Kindle, Barnes and Noble’s recent launch of its e-book reader Nook, and talk of Apple joining the game with its Tablet service has caused the publishing industry to take a closer look at pricing strategies for […]
Dynamic Pricing Continues to be a Hot Topic at the 2010 Ticket Summit
Last week I attended the 2010 Ticket Summit in New York with Communiqué PR client Digonex. Targeted toward the secondary market (i.e. ticket brokers) this year’s Ticket Summit brought together more than 500 experts from across various parts of the industry to discuss today’s ticketing challenges. Harry Sandler, director of strategic ticketing for Digonex, spoke […]
Executives’ Reluctance to Use Social Media
“I don’t have time.” This is a common statement I hear from executives when speaking with them about social media. While I appreciate senior managers are busy, I believe it is essential they make time to use this powerful medium. Otherwise, they will not have a good grasp of this new technology and how it […]
Harry Sandler With Digonex to Speak at Ticket Summit
We thought you’d be interested to know that Harry Sandler, director of strategic ticketing for Digonex Technologies, will be speaking at Ticket Summit, a leading industry conference for the secondary ticket market being held in New York on January 13 to 15. Digonex is rapidly becoming known as a leader in the dynamic pricing market […]