WTIA Celebrates Northwest Technology and Innovation
Last night Colleen Moffitt, Jennifer Gehrt, Jeanine Dellinger and I attended the Washington Technology Industry Association’s (WTIA) Industry Achievement Awards at the Showbox SODO in Seattle. The annual event recognizes the accomplishments of companies, individuals and students within the vibrant technology community in Washington state. The finalists in categories ranging from best early-stage company and […]
Cutting Through the Noise at a Tradeshow
Many companies choose industry tradeshows as the platform from which to launch new products and services, and to make significant announcements. Tradeshows are a good forum because they typically bring together key influencers, media, analysts and customers all under one roof. But what happens when a company wants to debut a new product at a […]
Reflections on 2010
It has been a busy year filled with lots of change for us as well as our clients. As the calendar year comes to an end, we like to reflect on the challenges we faced, what we learned and the successes and accomplishments we achieved during the year. Some of the highlights for Communiqué PR […]
The Importance of Planning
With 2010 drawing to a close, many organizations have already mapped out their PR efforts for 2011. Planning is a critical element of PR to ensure everyone is in agreement on the upcoming year’s business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. It can […]
Thoughts on Focus Groups
Recently, my colleague and I attended a focus group conducted by Hebert Research for one of our clients. The aim of the session was to get feedback on a nonprofit’s website and other marketing materials, and it was a productive event. As a result of our experience at Hebert, we thought we’d share a few […]
The Stevie Awards
Another one of Communiqué PR’s clients is a finalist to win a coveted Stevie Award, one of the world’s premier business awards. Sarah Carr, CEO of Earth Class Mail is a finalist for the 2010 Stevie Awards for Women in the categories of “Best Turnaround of the Year” and “Best Executive.” Founded in 2002, the […]
Crowdsourcing: A New Way to do Business
Crowdsourcing is an emerging trend in which tasks traditionally performed by internal or professional teams are outsourced to a crowd. The term coined by Wired magazine writer Jeff Howe, owes its genesis to the trend of leveraging the possibilities of mass collaboration brought on by the growth of Web 2.0 technologies to achieve business goals. […]
Why the “New Twitter” May Have Missed the Mark for Businesses
By now, most people are aware that Twitter is currently rolling out several new features, which have now been dubbed the “new Twitter.” Personally, I’m still among the unlucky few who still don’t have the new updates (Twitter is slowly rolling them out to everyone) – despite the fact that I run four Twitter accounts […]
Cloud Computing Is Here to Stay
Earlier this week I attended a panel discussion called, “Piercing the Clouds: Emerging Opportunities in Cloud Computing” sponsored by the MIT Enterprise Forum. The panel featured cloud computing experts from Microsoft, Amazon, Google and Real Networks to discuss the opportunities, pitfalls and trends surrounding cloud computing. Cloud computing is defined by Wiktionary as, “Computing in […]
Cloud Computing Is Here to Stay
Earlier this week I attended a panel discussion called, “Piercing the Clouds: Emerging Opportunities in Cloud Computing” sponsored by the MIT Enterprise Forum. The panel featured cloud computing experts from Microsoft, Amazon, Google and Real Networks to discuss the opportunities, pitfalls and trends surrounding cloud computing. Cloud computing is defined by Wiktionary as, “Computing in […]