Preparing for the New Age of Webinars and Virtual Trade Shows
Organizations in nearly every industry are facing unique challenges brought on by COVID-19. Businesses are determining how to be nimble and maintain their operations, while keeping their employees and customers safe. As a result of government mandated stay-at-home orders, the global remote workforce has expanded seemingly overnight. This change has brought an increase in the […]
The Future of Work: The Next Year
Today when I drove from my home to our empty office to pick up mail delivered by the U.S. Postal Service, I had the opportunity to catch a few minutes of Michael Barbaro, host of The Daily, who interviewed the New York Times’ Donald G. McNeil, Jr. They prognosticated about the next installment of the […]
Buurst Introduces New Business Model to Disrupt the Cloud Industry
Earlier this month, one of our newest clients announced a new business model, new company name and new funding. The client, a data performance company previously known as SoftNAS, will now be known as Buurst, unveiled that it was changing how it would charge for its services. As with every announcement, we worked closely with […]
Spaceflight Prepares for Additional Launches in 2019
Spaceflight, a rideshare service and mission management provider, has had an incredibly busy 2019 and though we’re nearing the end of the year, the company has no plans to slow down. Spaceflight has had an exciting 12 months, closing 2018 with its historic SSO-A mission, launching a record-breaking 64 satellites to space. Since then, the […]
Modern Thought Leadership
The Holmes Report recently published an article about the evolution of B2B thought leadership that got me to click through and read, and now write, about it. As PR professionals, we often spend time defining what a thought leader is for clients and explaining how we establish their thought leadership platform. But, what does it […]
Dell EMC Heads to Amsterdam for IBC2018, One of the World’s Biggest Media and Entertainment Events
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers. The show wraps up today, Sept 18., after five jam-packed […]
Rooting for the Underdogs of PR: Trade Media and Vertical Press
I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more […]
Duck Eggs to Digital Media – Takeaways from My First International Business Trip
This past week I had the opportunity to travel to Hong Kong and attend the Public Relations Network’s first Digital Forum. PRN is a network of approximately 25 PR agencies from around the world. Communiqué PR is a U.S. agency with partner firms in India, South Africa, Asia and Europe to name a few. As […]
Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]
Creating an Employee Advocacy Program That is Right for Your Company
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]