How Repurposed Content on LinkedIn Impacts SEO Rankings
I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide
Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic […]
Interested in Meeting Next Week? Communiqué PR Shares Tips for Successful Media Outreach at Industry Trade Shows
Recently, we’ve been preparing announcements for several of our clients attending upcoming industry trade shows. In fact, we’ve developed and executed strategies to support attendance at conferences across different industries all around the country, including ProMat 2017 in Chicago, ShopTalk in Las Vegas and Enterprise Connect in Orlando. As we’ve been knee-deep in planning, we […]
Writing a Case Study? Try Thinking Like a Reporter
Of all of the different types of PR materials we get to develop for our clients – ranging from press releases, media pitches, FAQs, byline articles and more – my all-time favorite is customer case studies. There’s excitement and enthusiasm behind case studies that are all-too often lacking in other types of PR content. For […]
The Importance of Social Media for B2B Marketers
In PR, social media activities can be a major part of your communication strategies. Whether you are creating a social media plan for a client, developing content to post, or providing guidance on which platforms to use, it is clear that social media has become an increasingly important part of any marketing campaign. B2C companies […]
Interroll Rolls Forward to ProMat 2017
In 2016, Communique PR began working with Swiss-based Interroll (https://www.interroll.us/) to help build awareness of its logistics solutions for the U.S. market. With a strong track record and long history, the company is a leader in the global logistics industry. Interroll offers a broad product range in its four product groups: rollers, drives, conveyors/sorters, and […]
A Communications Provider with SaaS: Flowroute’s PR Wins in 2016
Last month we met with our client Flowroute to kick off 2017 planning and recap some of the great results that Communiqué PR and the Flowroute team secured in 2016. We’ve been working with Flowroute for a little over a year now and both the company and its broader industry has grown significantly. Flowroute […]
4 Tips for Getting Clients to Buy-In on Your Ideas
As PR professionals, our success hinges on getting buy-in from clients on our ideas. Without clients’ approval to execute our strategies, we cannot drive results. But getting buy-in can be challenging, particularly if your idea is out-of-the-box. Kodak, for example, chose not to pursue digital cameras after the first one was developed in their lab […]
2016 Year in Review
As we come to the end of another year, we like to look back on the accomplishments of the past 12 months. Communiqué PR and our clients have much to celebrate as we close out 2016. Below we have noted just a few of the reasons we and our partners will be popping a cork, […]