How Your PR Agency Can Help Drive Content Marketing Success
Content marketing continues to be a top priority for B2B (and B2C) marketers. However, with often limited resources and subject matter, and experts to develop original content and repurpose it across multiple channels, many content marketing programs remained stalled. Indeed, according to the “2016 B2B Content Marketing Trends – North America” survey report from the […]
What’s Pokémon Go Got to Do With PR? Find Out in Our Q&A with Sympra’s Vineeta Manglani
We recently had the pleasure of hosting Vineeta Manglani, a senior consultant and unit director at Sympra GmbH, our German Public Relations Network (PRN) partner. As part of Sympra’s create5 program, Vineeta traveled to Seattle from Stuttgart and spent the last two weeks as an honorary CPR team member. I thought it would be fun […]
Planning a Corporate Event? Read This First
On Wednesday, June 22, I started the drive from Sunnyside, Washington, back to Seattle feeling giddy and relieved. After three months of working with Darigold to plan and execute its Sunnyside plant expansion celebration for 400 guests, the event was over and it was a success. Whether your guest list is for 4 people or […]
Live Stream Video—A New Tool for PR Pros to Master?
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Content-Driven Session Stole the Show at NAB 2016
Savvy marketing teams understand the value of conferences and tradeshows by having the entire process down to a science. Activities like negotiating optimal booth placement, having eye-catching signage with demo stations, and promoting a giveaway to capture leads are fundamental, but massive shows like the Consumer Electronic Show (CES) and the National Association of Broadcasters […]
Considerations to Stay Competitive in Creative Content Marketing
Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in […]
2015 – Communiqué PR Year in Review
As we look back on another year there are numerous successes, big and small, to celebrate. 2015 has been a year of growth for Communiqué PR! We settled into our new, larger office space, added several new clients to our portfolio as well as a few new PR professionals to our stellar team. We saw the […]
The Hummingbird Effect of Today’s Technology
I just finished reading “How We Got to Now” and loved the book. It is informative and inspiring, and generated many ideas that may be applicable for my business and clients. The book looks at the “hummingbird effect” on innovation and how it shaped the modern world. For those who have not read it, let […]