Works Applications Previews New EPS Solution and Prepares to Disrupt the U.S. Market
We’re thrilled to congratulate our client, Works Applications, for successfully unveiling its new Enterprise Productivity System (EPS) this week at the 18th annual HR Technology Conference & Exposition in Las Vegas, Nevada. With its next-generation, cloud-based system slated to make its official debut in the U.S. in early 2016, the Japanese-based company deserves recognition for […]
‘Tis the Season: Holiday PR Pitching for B2B Clients
Even though pumpkin spice products and cozy sweaters just hit the shelves, most journalists and PR pros have already moved on to the biggest shopping event of the year: the holiday season. For PR pros with consumer-facing clients, the guidelines around holiday gift guide pitching are often outlined by editors to streamline the selection process. […]
Presenting 101: Five Tips to Help You Nail Your First Business Presentation
As a PR professional you’ll likely give countless presentations throughout your career. From new business presentations to annual PR plans, there will be plenty of opportunities for you to speak in front of a group. Presenting becomes easier and easier every time you do it, but the first time can be a little nerve-wracking. Following […]
The Importance of B2B Marketing
As a marketing major, I am constantly learning about the new ways that companies are attracting consumer attention and proving their brand’s value over the competitors. The ads and promotions that people commonly associate with marketing are those for consumer products. However, marketing is equally important for those companies seeking to create value for their […]
Infographic: Think Your Company Doesn’t Need a LinkedIn? Think Again
When it comes to brand promotion, it can often be easy for companies to overlook the value of LinkedIn as a viable platform. Compared to its “trendier” cousins—mainly Facebook and Twitter—LinkedIn can come across as being more for personal job-hunting and networking purposes than for creative brand engagement and content marketing. That may be true […]
The Age of Big Data
Wednesday night we were pleased to attend the MIT Enterprise Forum Northwest event focused on Big Data in downtown Seattle. We were particularly excited to be there because we helped secure a slot on the panel of experts for Brian Lent, Chairman, CTO & co-founder at Medio. If you are a regular follower of our […]
Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
How CENTRI Helped Validate Its Business Through Analyst Relations
Throughout its years, Communiqué PR has developed strong relationships with industry analysts. With many of our clients, we recommend cultivating and growing a network of analyst advocates who can actively provide feedback on, or help validate their products and services. Analysts are a critical audience that has the ability to influence potential customers, offer […]
Five Key Differences Between Working at Large PR Agencies and Boutique PR Firms
As a recent addition to the Communiqué PR staff, I thought my first post here would be well-suited to cover the differences in PR agency culture when transitioning from a large agency to a boutique firm. I experienced a minor culture shock when making the switch, but I’m quickly assimilating and loving the change! I’ve […]
Smartsheet: A Collaboration Tool for PR Teams
As many PR professionals and marketers may agree, the ability to prioritize multiple assignments and stay on track with a myriad of projects requires strong organizational skills. Recently at Communiqué PR, we started utilizing Smartsheet.com for our project management needs and to facilitate online collaboration. Introduced by the Bellevue-based company in 2006, Smartsheet.com is an […]