How Headlines Shape Perceptions
A headline can make or break a news story. The ultimate goal is to grab a reader’s attention – the catchier and more thought provoking the better – but, it is still essential that the headline embodies the underlying theme of the story. A good example of this is the headline of a recent […]
Super Bowl Ads Get More Than Their :30 of Fame Through Social Media
While America waited for the Green Bay Packers and Pittsburgh Steelers to kick off on Sunday afternoon for Super Bowl XLV, millions of viewers had already previewed some of the ads that were set to air during the game. Each year, the hype and buzz of the commercials shown during the Super Bowl often garner […]
Motivation for Higher Performance: The Purpose Motive v. the Profit Motive
The “Purpose Motive” is a novel concept that purports that people are not motivated to perform at a higher level by money, but rather that performance is only driven by having a sense of purpose. Dan Pink, the author of four bestseller books on the changing world of business, claims the Profit Motive doesn’t work […]
Tecplot and the Importance of Analyst Relations
One of our current technology clients, Tecplot, is preparing for a new product launch later this year, and we’ve been very busy developing and executing our plan. One of our first strategies was to educate the analysts in the new product’s industry, and give them a sneak preview of the new product and gather their […]
Macworld Remains Strong Without Apple
Last week, I had the opportunity to attend Macworld 2011 in San Francisco with one of our newest clients, the Omni Group. Given this was only the second year the conference was held without Apple, there was much speculation and discussion on whether the show would be as exciting and well attended as in years […]
Fostering Creativity
People often ask me how we come up with creative campaign ideas for Communiqué PR clients. In new business meetings, it is a question that is of particular interest. I have to admit coming up with a novel idea or new messaging for a client is one of the most exciting parts of my work […]
PR Predictions for 2011
Making predictions and preparing for the future requires reflecting on the past. What changes happened in 2010 that will impact PR professionals in 2011? I recently made the transition from journalism into PR. During the four years I spent as a reporter, I watched the industry transform with a surge in social media and web-based […]
Quick Tips on How to Prepare for Any Public Speaking Event
Welcome to 2011! At Communiqué PR, we are ready to put our clients’ plans into action and are evaluating which of the many industry events are the right speaking engagements for them. Each week, Mashable’s Brett Petersel shares the “100+ Upcoming Social Media & Tech Events” and it is shaping up to be another exciting […]
Reflections on 2010
It has been a busy year filled with lots of change for us as well as our clients. As the calendar year comes to an end, we like to reflect on the challenges we faced, what we learned and the successes and accomplishments we achieved during the year. Some of the highlights for Communiqué PR […]
Gaining a Competitive Edge as a Student: On a Case-by-Case Basis
In the tightest hiring market in 70 years, college students are expected to do more than just attend lectures and pass exams; they are also expected to fill their resumes from top to bottom with the all-important internship. So how exactly does a student rise above their peers and stand out to potential employers? […]