The Importance of Planning
With 2010 drawing to a close, many organizations have already mapped out their PR efforts for 2011. Planning is a critical element of PR to ensure everyone is in agreement on the upcoming year’s business and communication objectives, as well as the strategies and tactics that will be used to achieve those objectives. It can […]
Serials Solutions and Case Studies
Case studies can be an excellent way to shape perceptions about a company’s service, software or products. For instance, consider Serials Solutions, a provider of services for more than 3,000 libraries worldwide. When I headed off to college in the late 80s, I took a typewriter not a computer. Similarly, the process of conducting research […]
A Good Tagline Goes a Long Way
Every day on my way home from work, I drive by the same auto body shop, Collision One, and every day its sign catches my eye. It’s not because the sign is particularly flashy or that the colors are surprising – it catches my eye because I think the tagline is brilliant. The tagline reads, […]
To Pay a Blogger or Not to Pay a Blogger?
A few weeks ago, while conducting blogger outreach for a client, I ran up against an interesting dilemma. Several of the bloggers I reached out to had agreed to write about my client’s event, but requested money in the form of a “sponsored post” to do so. Generally the fee was $100-150 a post, which […]
Celebrating the Holidays in Style at The Bravern
We recently started working with The Shops at the Bravern, a stylish shopping center in Bellevue that offers a wide variety of shops and restaurants such as Neiman Marcus, Karen Millen, Tory Burch and local favorites John Howie Steak and Chocopolis. Our first task was driving awareness for The Bravern’s Christmas tree lighting on Fri., […]
Celebrating the Holidays in Style at The Bravern
We recently started working with The Shops at the Bravern, a stylish shopping center in Bellevue that offers a wide variety of shops and restaurants such as Neiman Marcus, Karen Millen, Tory Burch and local favorites John Howie Steak and Chocopolis. Our first task was driving awareness for The Bravern’s Christmas tree lighting on Fri., […]
Thoughts on Focus Groups
Recently, my colleague and I attended a focus group conducted by Hebert Research for one of our clients. The aim of the session was to get feedback on a nonprofit’s website and other marketing materials, and it was a productive event. As a result of our experience at Hebert, we thought we’d share a few […]
The Stevie Awards
Another one of Communiqué PR’s clients is a finalist to win a coveted Stevie Award, one of the world’s premier business awards. Sarah Carr, CEO of Earth Class Mail is a finalist for the 2010 Stevie Awards for Women in the categories of “Best Turnaround of the Year” and “Best Executive.” Founded in 2002, the […]
Communiqué Helps Launch SoundRunner Passenger-Only Ferry Service
On October 18, 2010 the Port of Kingston launched a new express, passenger-only ferry service between Kingston, Wash. and downtown Seattle called SoundRunner. In order to drive awareness of the service launch, the ferry program manager reached out to Communiqué PR to enlist our help with outreach to local print, online and broadcast media to […]
Crowdsourcing: A New Way to do Business
Crowdsourcing is an emerging trend in which tasks traditionally performed by internal or professional teams are outsourced to a crowd. The term coined by Wired magazine writer Jeff Howe, owes its genesis to the trend of leveraging the possibilities of mass collaboration brought on by the growth of Web 2.0 technologies to achieve business goals. […]