Will AOL’s Purchase of TechCrunch Impact PR?
Last week’s purchase of TechCrunch, Inc. by AOL sent shockwaves through the technology industry leaving many wondering how this deal would impact the content infrastructure of TechCrunch, a leading online blogging network. According to a press release from TechCrunch, as part of the agreement TechCrunch, “will join the AOL Technology Network while retaining their editorial […]
Building the Buzz for a Store Opening
Communiqué PR was recently hired by Mud Bay, a provider of healthy foods, supplements and supplies for dogs and cats, to help promote its store openings on Mercer Island, Redmond and Gig Harbor. Mud Bay’s marketing objectives are to drive broad consumer awareness of these new locations as well as to build relationships with key […]
Ten Favorite Business Books
Our blog post on the Best Small Business blogs was so popular that we decided to develop an article about favorite business books. Our survey was not scientific. It is a compilation of books we recently read and found valuable, along with recommendations from other business people and entrepreneurs. We hope if you pick up […]
What I’ve Learned from Working at Communiqué PR
It’s hard to believe that I’ve been with Communiqué for a little more than two years – it’s been a great experience and I’ve learned so much. However, on Aug. 12 I will be leaving the company to pursue new opportunities in New York City. I thought I’d take some time to reflect on what […]
Measuring the Value of Social Media
We often get asked by our clients, “how can you measure the value and success of social media?” There are many tools that can track social conversations, capture data around who’s driving these conversations and measure the conversation’s influence. However, it can be a challenge to understand how this information is impacting an organization (i.e. […]
Six Social Media Tips
Last week I had the opportunity to present at a conference held by Insight Venture Partners in New York City. In preparation for my discussion, I began thinking about my own experience working for a start-up company and how the practice of public relations has changed in the last decade. Twelve years ago I was […]
Old Spice Drives Editorial Coverage with Social Media
Recently, we were asked whether activity via social media can drive media coverage. The answer is a resounding yes. While it is important to realize that not all social media activity will drive media coverage, there are times when it makes sense to bolster a viral campaign vis-à-vis traditional media. There are many ways social […]
Eliminating Barriers to Get Your Indie Game Published
According to a recent article by Games Beat’s Dean Takahashi, the PC gaming business is estimated to hit $20 billion by 2015. Consumers looking for a quick escape or several hours of entertainment are increasingly going online to find games in place of the traditional brick and mortar retail outlet. This trend has been key […]
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through […]
Jennifer Gehrt to Present to Insight Venture Partners’ Portfolio Companies
Next week, Communiqué PR’s Jennifer Gehrt (@JenGehrt) will be in New York presenting to Insight Venture Partners’ portfolio companies. Jennifer will be facilitating two sessions on using social media effectively and strategically. Jennifer will share real-world examples and case studies to illustrate the impact social media can have for organizations. Additionally, Jennifer will outline best […]