Strategic Public Relations Excerpt: Building Consensus for PR Programs
Obtaining buy-in with key stakeholders is an important process of building a successful PR program. Building consensus ensures that everyone in the organization supports the PR activities and the approach you’ve chosen. Another reason that building consensus is important is that it provides the opportunity to obtain additional ideas and understand objections that may not […]
Mobile On Drives Buzz at CTIA
Last week, the 2009 CTIA Wireless IT and Entertainment conference came rolling into San Diego. For those of you who don’t know, CTIA is one of the largest mobile and wireless tradeshows in the country drawing users, carriers, developers and manufacturers together to discuss mobile business. CTIA can be a fantastic platform to launch a […]
Strategic Public Relations Excerpt: Sell PR to Key Stakeholders
With PR, as with most things in life, it’s impossible to focus your energy everywhere. A strategic approach to PR means concentrating your efforts only on those areas that support your most important business goals, and building consensus for PR right from the start ensures that everyone will rally behind the specific plan you end […]
Tecplot in USA Today
We recently reached out to science reporter Dan Vergano of USA Today to pitch a story surrounding the phenomenon of fuel slosh on behalf of our client Tecplot. As a result, we sparked his interest in writing and gained a mention of Tecplot in the article which appeared on Sept. 25 in the “Science Snapshot” […]
Aveso Inc. – Recent PR Results
In August, we wrote about a new Communiqué PR client, Aveso, Inc., in a post entitled, “The future of One-Time Password (OTP) Technology.” Since then, we have made good progress helping Aveso educate people about the merits of its technology, building the category and raising the company’s profile as a thought leader. Specifically, in the […]
Strategic Public Relations Excerpt: Roadmap for Telling a Compelling Story
Telling the story of your company draws your audiences into your business in the same way a novel captivates a reader, creating a powerful way to shift perceptions. “I think that we human beings have always enjoyed great stories,” says Lee Weinstein, principal of Lee Weinstein & Associates and the former director of global corporate […]
CPR Featured at Northwest Environmental Business Council
Colleen Moffitt, co-founder of Communiqué PR, will be speaking at the Northwest Environmental Business Council‘s Seattle Luncheon on Wed., Oct. 7. The event, which will be held at McCormick & Schmick’s Harborside restaurant, will focus on social media and business. Colleen will discuss the following during the presentation: An overview of the various social media […]
Strategic Public Relations Excerpt: Knowing When to Use PR
To get the most out of PR, you need to know what PR can help you accomplish and what it can’t. A question many of our clients ask is when they should use PR as opposed to advertising. Both play a significant role in the marketing mix; the trick is to know when to use […]
Effective Executive Speaking
As many of you know, I am going to be speaking at the Puget Sound American Marketing Association luncheon today, September 9, 2009. I have had a lot of fun developing my presentation and practicing it with colleagues, my husband and even in front of a video camera. Given my recent experience, I thought I […]
Communiqué PR Member of the Council of PR Firms
Communiqué PR is thrilled to announce we are now a member of the Council of PR Firms. Formed in 1998 by some of America’s leading public relations firms, the Council of Public Relations Firms’ mission is to advance the business of public relations by building the market and firms’ value as strategic business partners. The […]