Ward’s Dealer: 5 Tips for Better Brand Building
On December 1, Ward’s Dealer Business published an article from Jennifer Gehrt titled, “5 Tips for Better Brand Building.” This article provides insight on how auto dealers and auto makers can leverage digital assets to build brand awareness and increase loyalty with consumers. Many dealers are striving to differentiate themselves and want to encourage consumers […]
Tideworks Technology Experiences Growth during Economic Downturn
Tideworks Technology’s President, Michael Schwank, recently contributed an article to Cargo Systems sharing his perspective on how the down economy has given ports and terminals an opportunity to evaluate and implement new technology. In the article, which is slated to be published in the coming issue of Cargo Systems, Schwank outlines how the container industry […]
SAM Medical Products Featured in Popular Science
SAM Medical Products, a developer and manufacturer of innovative medial products used for emergency, military and hospital care, is featured in the December 2009 issue of Popular Science (cir. 1.3 million). SAM Medical Products is awarded the “Best of What’s New 2009” award for its innovative dual-purpose, hemostatic gauze, CELOX Trauma Gauze. According to Editor-in-Chief […]
Digonex Launches First Fully Automated Dynamic Pricing System for Event Ticketing Industry
On Mon., Nov. 16, our client, Digonex, announced the release of its Sports & Entertainment Analytical Ticketing System (SEATS), the first fully automated, dynamic pricing system for event ticketing. The ticketing industry is facing many challenges including a tough economy, declining event attendance and competing forces for the entertainment dollar. While sophisticated pricing models are […]
Attachmate Announces the Launch of FileXpress
Attachmate Corporation, a leading provider of host connectivity solutions including terminal emulation, legacy integration and secure communications, today announced the availability of FileXpress. FileXpress is a family of products targeted at the managed file transfer (MFT) software market, and offers broad and powerful solutions for the electronic delivery of large files to anyone and anywhere, […]
Strategic Public Relations Excerpt: Picking your PR Team Wisely
As organizations continue to experience budget constraints due to the existing economic conditions, you may be tasked with re-evaluating your PR team as you plan for 2010. One of the most daunting questions you may encounter is whether to go with an in-house PR team, an external PR agency or a combination of the two. […]
Communiqué PR Looks for Intern to Join Its Team
Communiqué Public Relations (www.communiquepr.com) is seeking a graduating senior college student to fill an unpaid internship vacancy. Within our boutique firm, we look to interns to provide hands-on tactical and administrative support. We are excited to have an opening for an intern starting in December 2009. An intern’s experience will be as rewarding as he […]
Colleen and Jennifer of Communiqué; PR Lend Their Perspective on Social Media
Recently, Colleen Moffitt and Jennifer Gehrt, co-founders of Communiqué PR were quoted in the Daily Journal of Commerce (also picked up by the Associated Press) and The Spokesman-Review about organizations’ use of social mediums such as Twitter. Twitter enables companies to monitor conversations about their products and services and also gauge consumers’ sentiment towards the […]
Mindset: The New Psychology of Success
“Mindset: The New Psychology of Success” is a book written by world-renowned Stanford University psychologist, Carol Dwek. Based on decades of research on achievement and success, Dwek outlines how with the right mindset, we can fulfill our potential and achieve our toughest goals. Everyone on our team is reading the book and discussing how we […]
Digonex Attends the Virtual Goods Summit
The virtual goods market is exploding with the sales of in-game items, avatar customization, virtual gifts, digital media and other goods that exist solely in digital form. In fact, leading investment firm Piper Jaffray, estimates that revenue generated from the sales of virtual goods worldwide in 2009 topped $621 million. The firm also predicts that […]