Practical Ways to Stay Optimistic and Move Forward in the Face of a Pandemic
In the midst of COVID-19, the news can be overwhelming. There is the potential for millions of us to get sick, many people may die, there may not be enough hospital beds and ventilators, businesses are closing, and unemployment may go up to 20 percent. But at the heart of this pandemic, there are some […]
COVID-19 Dominates News Cycles – What Does That Mean for All Other News?
COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with […]
Working From Home? 6 Tips for Staying Productive
With COVID-19 in full swing, everyone is feeling the impact. And those of us fortunate enough to be able to work remotely are balancing being productive without losing our sanity from isolation. As I write this, I am sitting in my makeshift home office – which, thankfully is a quiet space secluded from my 3-year […]
A Snapshot of Bylines and Blogs Developed on Behalf of Flowroute
Communiqué PR has had the opportunity to work with Flowroute, now part of Intrado, for more than five years. Throughout these years we have supported a variety of company announcements including solution updates, new partnerships, as well as its acquisition in 2018. We also continue a regular proactive pitching campaign where Flowroute’s executives share best […]
Business Communication During the Coronavirus Crisis
Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]
Grief at Work
We’re seldom prepared when death touches our lives. We often feel blindsided and left in a daze, wondering how to move forward. Yet, like clockwork Monday comes, and we’re expected to be at the office. Sometimes that Monday is a few months away, sometimes it’s a few weeks and sometimes Monday is the very next […]
Announcement Recap: Spaceflight Industries Signs Definitive Agreement to Sell the Launch Business
On Feb. 11, 2020, our long-time client Spaceflight Industries, the parent company of Spaceflight and BlackSky, announced the signing of a definite agreement to sell Spaceflight, Inc., the company’s rideshare launch business. Mitsui & Co., Ltd., in partnership with Yamasa, Co., plans to acquire the launch company to expand its portfolio and enter the space […]
Contextualizing the News
On a recent long walk I decided to listen to the January 31 episode of The Daily, in which host Michael Barbaro interviewed Dean Baquet, the executive editor of The New York Times. Their discussion focused on The Time’s coverage of the 2016 presidential campaign and how articles leading up to the election contextualized the […]
How Hiking in Patagonia Reinforced the Value of a Few Best Practices
I recently returned from a two-week hiking adventure in Patagonia – a bucket-list trip to celebrate a milestone birthday. While truly a vacation adventure, the amazing experience reinforced the importance of some business best practices. Establish Shared Expectations When planning a project or activity, establishing clear, shared expectations reduces confusion and ensures everyone is aligned […]
Evaluating Video Marketing in 2020
Video has become an increasingly popular tool for organizations looking to improve their marketing and sales campaigns. In the past three years, the number of organizations leveraging video tools has increased by 24 percent, demonstrating a steady growth of adoption. According to an infographic from Depositphotos, 80 percent of marketers say leveraging video has helped […]