Acumatica Summit 2020 Deemed the Best Yet

Acumatica, the world’s fastest-growing cloud ERP company, opened its 2020 Summit to record-breaking attendance in Las Vegas last week with more than 2,500 customer, partner, media and analyst participants. Following multi-platinum icon Lizzo’s New Year’s Eve show at The Chelsea concert venue at The Cosmopolitan, Acumatica CEO Jon Roskill packed the same venue for the […]

Sweet Victory: Key Takeaways From a Fan-Favorite Marketing Campaign

Last year, I had the opportunity to fly to New York City and meet with industry professionals on the cutting edge of PR. One of our stops was to Weber Shandwick. During my visit at the firm, I heard from Chris Kooluris, who shared several campaigns he’d worked on over the years spanning from VitaminWater’s […]

Three Tips for Maintaining Long-lasting Client Relationships

I recently came across an article in Harvard Business Review titled, “The Loyalty Economy,” in which the author describes the importance of customer value and explains why customer loyalty is in the best interest of shareholders and management. It’s well known that maintaining a healthy, loyal customer base is significantly less costly and time-intensive than […]

Overcoming the Psychological Barriers to Collaboration

Many of us work in environments that strive to promote collaboration, but have you ever stopped to think about the skills that collaboration demands? This was the focus of Harvard Professor Francesca Gino’s recent work where she shares her findings in the article titled, “Cracking the Code of Sustained Collaboration: Six new tools for training […]

Email Signatures – What do They Say About You?

When I first came across this New York Times (NYT) article, What Your Email Signature Says About You, I immediately categorized it as a clickbait story. Upon further review I discovered there was much more behind it. While I personally refrain from adding quotes, jokes, scriptures, social media links or other items – and quite […]

5 Tips for Achieving Your PR Goals in 2020

Ah, the New Year: a clean slate of 12 months that are full of promise and potential for what the coming year will hold. It’s a popular time for reflection, resolutions and goal setting. Of course, many of us set resolutions that we have absolutely no hope of achieving. Not because we don’t want to, […]

2019 at a Glance: Delta-Q Technologies

2019 was an exciting year for our longstanding client, Delta-Q Technologies (Delta-Q). As a leading manufacturer of industrial battery chargers for electric vehicles and industrial equipment, Delta-Q has become a one-stop shop for equipment and battery manufacturers looking to electrify systems and employ safe and efficient charging practices. This past year, we had the opportunity […]

Recommended Reading: Start the Year “Wiser, Gentler and Feeling Good.”

Over the holidays, a friend gave me a copy of the book All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum. I read the book in college and loved it at the time; however, given the current social and political state in the U.S. I was glad to be re-introduced to […]

Twelve Steps to Deck the Halls on Your Next Project

With the holiday season quickly upon us, we are beginning to hear Christmas carols in our sleep. Whether it’s on the bus ride to work or studying at a coffee shop, I have been showered with holiday cheer in all corners of my life. The consistent cheer and singing when I leave the house got […]

What to Do When You’re on Deadline and Experiencing Writer’s Block

The cursor blinks at you in sync with the clock hanging on the wall. The page is blank, just like your brain. “You’ll never finish in time,” it mocks. “That’s five more minutes, wasted,” it taunts. “You’ve got nothing,” it scoffs. Frustrated, you close the page and admit defeat. With a 5 p.m. deadline looming, […]