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YTD Results for Delta-Q Technologies

With the second half of 2018 in full swing, it can be valuable to take a moment to evaluate results secured and the progress made on annual objectives. Assessing the status and quality of the activities completed and remaining in the pipeline can help direct strategy for the remainder of the year, as well as […]

Who’s the Boss?

The Wall Street Journal (WSJ) recently published an article highlighting how the management structure of top-heavy companies can be challenging for employees and often leads to inefficiencies. For many workers having more than one boss causes frustration and confusion in the office. The article supports this claim by citing results from a Gartner survey that […]

How to Avoid Being a Journalist’s Worst Nightmare

Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch […]

The Culture Map – a Guide to Understand Various Business Cultures

I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how […]

YTD Results for A Place for Mom

Each year, I like to write about A Place for Mom, the largest senior living referral service in North America, and share a summary of the articles about the company and senior living. This year we continued building thought leadership for the company and its executives through a combination of news coverage, placement of content, […]

Round-up: Advice for Selecting a PR Firm

Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times […]

The Latest Best Practices in the World of Facebook Marketing Strategies

Facebook, as we know, is a social media platform deeply integrated in individuals’ personal, social and even professional lives; and therefore, is a prime marketing and communication tools used by organizations to engage with target audiences. A recent study by Buffer and BuzzSumo analyzed more than 43 million Facebook posts from the top 20,000 brand […]

Rooting for the Underdogs of PR: Trade Media and Vertical Press

I’ve always rooted for the underdog. I love those unsung heroes that work hard day in and day out, often in the background, keeping things moving while others enjoy their time in the spotlight. This might be one reason why I adore working with trade media and vertical publications. Sure, there are bigger and more […]

Bare Your Neck: How Mutual Vulnerability Leads to Workplace Success

After reading Mark Goulston’s book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, I can safely say it’s a must-read for anyone looking to increase their persuasion and collaborative work skills. While the whole text is full of great insight on how to harness the power of persuasion, I found myself most […]