Domain Authority 101: The Beginner’s Guide to Search Engine Ranking
When conducting a search on Google, how many o’s in the Gooooooooooooooogle do you actually go through? If you’re anything like me, probably two or three tops. Have you ever noticed how the most reputable websites are listed on the top of the page? Have you ever wondered why the top result of your search […]
The Power of Persistence in Pitching
The art of the media pitch is a difficult skill to master. Media pitching begins with a newsworthy story, customized media list and, typically, a strategically crafted email. After delivering what you think is a brilliant, personalized pitch, reporters may take hold of the idea or may not even respond. Many PR pros debate the […]
Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]
For the Love of Blog: Don’t Forget to Include Blogging in Your 2018 Plan
Speaking from experience, blogging can sometimes seem like a daunting task. Finding topics that your readers will view as interesting is challenging and then developing them into posts that maintain someone’s attention and adds value can sometimes feel nearly impossible. However, blogging is an impactful tool that provides a platform to highlight results, share perspectives […]
Will the #MeToo Movement Change Corporate Culture?
Imagine sending out a tweet, going to bed, and waking up to 53,000 replies. That is what happened to actress Alyssa Milano when she decided on the evening of Oct. 15, 2017, to send a tweet in support of her friend who had been assaulted by Hollywood mogul, Harvey Weinstein. Alyssa Milano’s Tweet read, “If […]
Twitter Doubles Its Character Limit
In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, […]
A Place for Mom: A Wealth of Information on Senior Living & Related Topics
As 2017 rapidly comes to a close, we want to share a summary of some of the coverage we helped position for A Place for Mom throughout the year. For those interested in the issues surrounding senior living, this roundup offers a sense of the topics that attracted the most significant attention of journalists and […]
Your Virtual PR Bookshelf
Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]
Stay Smart and Informed With Podcasts – Your PR Career May Depend on It
Whether it’s an hour spent in bumper-to-bumper traffic, a 20-minute walk to class, or sitting on the bus through 37 stops, most people have to endure some form of a daily commute. The way we spend that commute time, however, can vary significantly. Some people listen to music, some read books, and others talk on […]
Enhancing Your Creativity With Feedback
As many of my friends and family know, I’ve recently begun doing more creative writing in the form of a historical novel and have had many new skills to learn. Fortunately, the classes I’ve taken at Seattle’s Hugo House have been tremendously helpful as I strive to develop compelling characters, put them in interesting situations, […]