Creating an Employee Advocacy Program That is Right for Your Company
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]
Redefining Hot Cocoa: Darigold Releases New Heat N’ Serve Hot Cocoa
With cooler weather rolling in and pumpkin-spice goods filling store shelves, there is no question that my favorite season is quickly approaching: the holiday season! When you picture the perfect winter day, what do you see? Are you skiing, sledding or chasing the kids around outside? Are you cozied up on the couch, reading a […]
Building Motivation as a Learned Skill
Recently I began reading Charles Duhigg’s book, Smarter Faster Better, about how to be more productive in life and business. The first chapter focuses on motivation, which is important because motivation is often the driving force or reason that people strive to reach a goal, endeavor towards personal success or work to solve a problem. […]
Supporting Delta-Q Charge the Lithium Battery Industry
For nearly four years, Communiqué PR has been working with Delta-Q Technologies (Delta-Q) to help achieve its communications objectives and raise awareness of its battery-charging solutions for electric-drive vehicles and machines. From industrial floor cleaners to sport and utility vehicles, Delta-Q continues to transform the battery-charging market by providing solutions that allow original equipment manufacturers […]
In Defense of Fun Fun Fun in the Workplace
While it seems counterintuitive, the idea of “fun” in the workplace is actually pretty divisive. There’s always at least one overly enthusiastic member of an office “Fun Committee” who is just a little too excited about organizing the next happy hour, or potluck, or ping pong tournament (“Cake in the break room for Karen’s birthday!!!!!”). […]
Measuring the Value of PR
In our data-driven world, it’s a challenge to show dollar-for-dollar the value of PR as it is a bit less tangible than other services. Ultimately all clients want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you […]
The Importance of Investigative Journalism
As we can see from this week’s CBS “60 Minutes” segment The Whistleblower and the Washington Post’s article The Drug Industry’s Triumph Over the DEA, investigative journalism continues to have a significant impact on public perception and people’s careers. Hopefully it will also have an impact on future laws. In case you missed it, the […]
Social Media During Natural Disasters
With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]
Spaceflight Reaches Two Impressive Milestones in One Week
Last week was an eventful one for our client, Spaceflight Industries, announcing two important milestones for the company’s satellite rideshare and mission management service, Spaceflight. The first announcement revealed that Spaceflight had been awarded its first contract from NASA Kennedy Space Center Contract (KSC) for launch and integration services. The multi-year contract covers launch services […]
Truth in the Age of Digital Fakery
In late September, I had the opportunity to participate in a compelling dinner salon discussion with a handful of local technology and business leaders hosted by Intentional Futures. The topic of discussion focused on “the fight for truth” and how news organizations can combat fake information in light of new technologies. The fight for news […]