Story Angles, Leads & Headlines: What Every PR Pro Should Know
As PR professionals, we want to spark the interest of busy journalists to motivate them to consider our story idea. These journalists receive hundreds of pitches per day. So, how do we pique their interest? Success often starts with presenting compelling information to journalists at the right time. It sounds pretty simple, but it can […]
The Tylenol Murders: A Case Study
Prior to 1982, Tylenol was just the little bottle you grabbed out of your medicine cabinet when a headache hit. Seven deaths, millions of dollars and 35 years later, that little bottle is now the poster-child for crisis management. What Happened? In the years leading up to 1982, Tylenol dominated the over-the-counter painkiller industry with […]
7 Components of a Successful Pitch
There is no master playbook or a one-size-fits all approach to a successful PR pitch, but there are several components that can help you adapt your outreach to meet your goals and objectives. No matter what you are promoting or who you’re trying to reach, there are certain elements all public relations professionals should consider […]
Important Things to Know About TEDxSeattle
TEDxSeattle is one of the largest and oldest TEDx events in the U.S. Started in 2010, it is a day-long program held each November attracting about 2,600 curious and involved attendees. According to its organizers, “[TEDxSeattle] is carefully designed to honor a city known for its blend of innovators, technology leaders and edgy artists.” Recently, […]
Everything You Need to Know About UPI
Think about the well-known names in news media. There is a good possibility that at least one of these names popped into your head: The New York Times, USA Today, The Wall Street Journal, Forbes, Fox, ABC, NBC, and Associated Press. Throughout history, there have been certain news sources that are especially well known and […]
Original Shows Within Social Media: The Newest Trend Millennials Have Ignited
As an avid social media user and communications student, I was intrigued by Time Warner and Snap’s June 19 announcement to bring shows from Time Warner brands to Snapchat users. According to the press release, “Under this new agreement, Time Warner will make a significant commitment to develop and produce shows for Snapchat from across […]
The Top 10 Most Influential Smart Technology Reporters
Recently, Communique PR completed a project with our client, Smartlabs Inc., a tech company specializing in electronic home improvement and automation. Recently acquired by Richmond Capital Partners, Smartlabs is the parent company of both Insteon and Smarthome. According to CNBC, 80 million smart-home devices were delivered worldwide in 2016, which is a 64 percent increase […]
How to Successfully Join Political Conversations
Through various social media platforms, including Twitter, Facebook and LinkedIn, brands not only have an avenue to engage with customers, but a way to build a personality and express the brand’s values. And it doesn’t stop with brands. These platforms, along with opportunities to contribute content to well-established media outlets, enable executives to express their […]
How Repurposed Content on LinkedIn Impacts SEO Rankings
I recently found myself in a Google typhoon, searching pages of results to answer one seemingly simple question: How does Google treat LinkedIn long-form content for SEO rankings? In particular, I was trying to determine whether or not republishing content, and linking back from one’s own blog to LinkedIn, would negatively impact the SEO value […]
Let’s “Taco ‘bout” Taco Bell’s Success With Twitter
Since its 2013 social media crisis, when a photo of an employee licking a stack of taco shells surfaced online, Taco Bell has risen to be an exemplary – and often hilarious – model of a business that uses social media for customer engagement and that shows off its brand personality while doing so. What […]