Richmond Capital Partners Acquires Smartlabs With $7.3 Million Investment
Earlier this month, Communiqué PR had the opportunity to help Richmond Capital Partners announce the acquisition of Irvine, Calif.-based Smartlabs, which also included $7.3 million in funding for the internet of Things (IoT) company. Smartlabs is the parent company of Insteon and Smarthome, and is the world’s leading authority on electronic home improvement and automation. […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
Going off the Grid
Being born in the early ‘90s, I grew up in the thick of the digital revolution. In the words of thought leader Marc Prensky, I am a “digital native.” Throughout my childhood, I was immersed in the rapidly expanding technological landscape that exploded in the mid ‘80s and has yet to slow down. It is […]
Spaceflight Purchases a Rocket Lab Electron to Expand its Dedicated Rideshare Service
Our client, Spaceflight Industries, recently announced that it has purchased an Electron rocket from New Zealand-based Rocket Lab. Spaceflight, the launch service and mission management arm of Spaceflight Industries, built its business on the concept of ridesharing. Rideshare consists of procuring available capacity on existing launches and assisting satellite providers in securing the excess capacity […]
Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017
Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]
4 Communication Strategies Instead of Issuing a Press Release
When it comes to communicating company news, we routinely turn to the strategy of drafting a press release and planning its distribution. Make no mistake, issuing a press release is a valuable way to help companies spread its key messages, raise awareness around updates and further establish itself as an industry leader. However, what happens […]
Haunted by the Ghosts of PR Firms Past? Help Your Clients Get Over Their “Ex”
Starting a new PR engagement is exciting. The hours you put into winning the business and developing a strategy you’re confident will meet your client’s needs have paid off and you’re ready to start executing. But before you start hammering out the press list and crafting messaging, there’s just one tiny detail casting an elephant-shaped […]
A New Era For Brands And Political Issues
It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]
Infographic: The Future of PR
The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]
Don’t Discount the “Old School” Email Newsletter – They’re Doing Better Than Ever
For startups with limited marketing resources, it can be a challenge to prioritize which materials and channels will provide the most ROI and engagement with target audiences. For companies with complex and technical offerings, white papers and data sheets can be effective ways to share detailed product information; for other companies, a robust blog and […]