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A Beginner’s Guide to Creating a Social Media Content Calendar

As anyone who actively posts on social media can attest to, crafting a winning post takes time – from finding the right image, to drafting a witty caption, to incorporating the right hashtags, it can be a long process. If you manage social media for a brand, coming up with thoughtful content on the fly […]

Chatting With A Place for Mom’s Data Journalist

Data journalism. One of the biggest trends in reporting right now but often a misunderstood science.  When people think about a data journalist, images of a man or woman with thick glasses and a pocket protector furiously tapping into a calculator often springs to mind. But of course, anyone who knows or works with a […]

What, Exactly, Is Thought Leadership?

Over the time that I have worked at Communiqué, the term “thought leader” has popped up frequently. In fact, it’s kind of been everywhere. Thought leaders are mentioned in articles, blog posts are written about the importance of developing thought leadership, and thought leaders are sought out for speaking opportunities. At first, I didn’t give […]

A Communications Provider with SaaS: Flowroute’s PR Wins in 2016

  Last month we met with our client Flowroute to kick off 2017 planning and recap some of the great results that Communiqué PR and the Flowroute team secured in 2016. We’ve been working with Flowroute for a little over a year now and both the company and its broader industry has grown significantly. Flowroute […]

University of Oregon’s Journalistic Learning Initiative

According to Ed Madison, a professor at University of Oregon’s School of Journalism and Communication, “Acknowledging and honoring students’ intrinsic interests is often a gateway to deeper and more complex learning.” This belief, and his subsequent research around it, led Madison to work with Esther Wojcicki, the creator of the esteemed journalism program at Palo […]

Is Your PR Firm Meeting Your Service Needs?

By now, we all know that meaningful relationships are the cornerstone to being successful in PR. From a client’s perspective, strong relationships can be the deciding factor when selecting a PR firm or reevaluating whether it’s time to seek out a new PR partner. With so many options available (a Google search for PR firms […]

Safe AND Affordable Cities in the U.S. for Senior Living

Both safety and affordability are deciding factors when families are looking for a suitable city for senior living. Nobody wants to be in a situation where they have to give up the comfort of a safe neighborhood for senior living, or conversely, pay an exorbitant amount of money for senior care because it is located […]

The 3-Ingredient Recipe to Standing Out

Standing out is tough. As PR professionals, we can empathize with that statement. We battle daily for journalists’ time and attention. We have to consider which story is most likely to catch their eye, what assets we can we provide to entice them to request an interview, and how to package all of it into […]

New Year, New Company Messaging? Try Media Training

As we kick off 2017, it’s an opportune time to consider media training for your spokespersons. Consider the following. Since last year, have your messages changed or evolved? Have spokespersons had an opportunity to practice delivering those messages in a clear and consistent manner? Do you have new subject matter experts or executives who need […]