Collision Conference 2017
There are a daunting number of conferences held each year and determining which ones are worthwhile to attend can be overwhelming. Conference topics can range from broad, all-inclusive tech to consumer facing to niche conferences focusing on a specific product like smartphones. Some conferences are well known and long established, like SXSW or TechCrunch Disrupt, […]
4 Tips for Getting Clients to Buy-In on Your Ideas
As PR professionals, our success hinges on getting buy-in from clients on our ideas. Without clients’ approval to execute our strategies, we cannot drive results. But getting buy-in can be challenging, particularly if your idea is out-of-the-box. Kodak, for example, chose not to pursue digital cameras after the first one was developed in their lab […]
Lead Scoring 101 for PR Professionals
Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]
Social Media’s Role in News Reporting, Business Interactions and Our Personal Lives
It’s no question that social media has become second nature for individuals, especially young adults, across the country. Today, people depend on social media for personal interactions, business communications and as a resource for news and live updates happening around the world. In recent months social media as a credible news source has become a […]
Power Up Your PR and SEO Efforts in 2017
Listen up, kids. It was a grim and archaic time before the days of “The Google.” Over the holidays, I was reminiscing about the days of looking things up in actual encyclopedias or, even more tragically, having to sit through an entire movie without the ability to pause and search for where we had seen […]
How to Be a “Goal-Getter” in 2017
There’s nothing like the beginning of a new year to help reenergize you and put you on a path of optimism and renewed focus. The promise of a fresh start is intoxicating and each year it inspires more than 40 percent of Americans to resolve to <insert your personal or professional goal here>. Turns out […]
2016 Year in Review
As we come to the end of another year, we like to look back on the accomplishments of the past 12 months. Communiqué PR and our clients have much to celebrate as we close out 2016. Below we have noted just a few of the reasons we and our partners will be popping a cork, […]
With 2017 Around the Corner, What Does the Future of Media Look Like?
With the rise of digital, how we consume news has shifted – and new outlets are feeling the effects. In the last two months, The Associated Press, The Wall Street Journal, Gannett, Univision, Bloomberg and Thomson Reuters have all announced job reductions. Just last week, The Seattle Times announced that it was offering a buyout […]
Why PR Pros Should be Worried About Fake News – And How We Can Fight It
While fake content has circulated in tabloids and on the internet for years, the 2016 election has given us a reason to take it seriously. Stories about the Clintons selling weapons to ISIS and Trump winning the popular vote (he didn’t) spread like wildfire, and in some cases outperformed real news. The false narrative that […]
Making Time for Celebration
Last Friday we held our company holiday party at Upper Bar Ferdinand with food prepared by 2012 James Beard Award Winner, Matt Dillon and wine pairings by Marc Papineau (@marcspapineau). It was a wonderful evening filled with lots of laughter, amazing bites and a raucous White Elephant gift exchange. In this busy season, the evening […]