Four PR Takeaways From my Time at Communiqué
As my time at Communiqué PR winds down—I recently made the bittersweet decision to leave Seattle and head home to California—I’ve given pause for thought, reflecting on my time at the firm. For nearly three years, I’ve worked alongside the brilliant bunch at Communiqué, beginning as an intern and transitioning to an AAE and then AE […]
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]
11 Quick Tips to Enhance Your PR Writing Skills
I have always enjoyed writing as an art. Words are fun to play with and the creative process excites me. Within the past year, however, I realized I need to upgrade the tools in my toolbox if I want to take my career to the next level. I am thrilled to say that Communiqué PR […]
Live Stream Video—A New Tool for PR Pros to Master?
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]
Vision Technology Innovator Apical Acquired by ARM
Congratulations to our recent client, Apical, a London-based company specializing in embedded imaging and vision technology, for its acquisition by ARM! ARM Holdings, one of Britain’s few large global tech companies, acquired Apical for $350 million to accelerate ARM’s long-term growth strategy into new markets, such as driverless cars, security systems, robotics and other connected […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Four Lessons That Apply to Both Golf and PR
In the time I have been at Communiqué PR, I have realized that I can apply many of the lessons I have learned from golf to public relations. Both golf and PR have landscapes that are constantly changing, however, are full of opportunities. Opportunities that through precise execution and careful planning (or practice), can achieve […]
Retaining Top Talent During Your Company’s M&A Deal
2015 was a record-breaking year for worldwide deal making, with $4.7 trillion in announced mergers and acquisitions (M&A), according to data from Thomson Reuters. This figure is up 42 percent from 2014, and beats the previous record of $4.4 trillion set in 2007. This explosion of activity and deal value is due in large part […]
Uncovering Content Management Systems: Step Two in Creative Content Marketing
After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which […]