Can Introverts Thrive in Public Relations?
Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular. What used to be stereotyped as the quintessential shy, socially awkward personality type, introverts have now become a force to be reckoned with, albeit in a quieter, less social […]
I Beg You to Differ: 4 Tips to Encourage Creative Tension in the Workplace
I have a confession – I’m not big on confrontation. I typically prefer to go with the flow and be seen as easygoing rather than disruptive. However, a segment Marketplace aired on its radio program last week got me thinking I may need to reconsider my agreeable ways, at least when I’m at work anyway. […]
An Overview of Xconomy’s Seattle’s Life Science Disruptors 2016
It’s no secret—Seattle has a hot tech scene. From the industry giants like Amazon, Microsoft, Expedia and Zillow to the new Google and SpaceX offices, Seattle has become a technology powerhouse. The city is also home to an abundance of startup companies that continue to innovate and disrupt countless industries. Given that our firm has […]
Tunnel-Boring Machines: To Name or Not to Name
With the closure of Seattle’s Alaskan Way Viaduct, there has been a lot of attention on the progress of Bertha, the tunnel-boring machine carving out the new State Route 99 tunnel to replace it. Given all this focus on Bertha, I began thinking about the pros and cons of naming tunnel-boring machines. Apparently, it is […]
Content-Driven Session Stole the Show at NAB 2016
Savvy marketing teams understand the value of conferences and tradeshows by having the entire process down to a science. Activities like negotiating optimal booth placement, having eye-catching signage with demo stations, and promoting a giveaway to capture leads are fundamental, but massive shows like the Consumer Electronic Show (CES) and the National Association of Broadcasters […]
Considerations to Stay Competitive in Creative Content Marketing
Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in […]
How Different Social Media Platforms Can Benefit your Business
With social media becoming an increasingly effective PR and marketing tool, incorporating social media into a company’s business plan is no longer an option, but a necessity. Social media is an excellent way to provide information and have conversations with customers. It is a convenient medium to share what is happening with your company, exciting […]
PR vs. Advertising: The Difference Between Earned and Paid Media
PR and advertising are both important in a company’s overall marketing mix, but the two play entirely different roles. On a number of occasions, I have had to explain to people what PR is, what PR professionals do, and how PR differs from advertising. To put it simply: PR is earned media and advertising is […]
A Place for Mom Helping Families Plan for Senior Living
Beginning in March 2016, Communiqué PR began a partnership with A Place for Mom (APFM) to support PR efforts around a series of research findings, tools, and quarterly reports in development by the senior living referral service. The data-focused program centers on providing information about national and regional senior living trends to consumers, using state-of-the-art […]
Diving Deeper Into Facebook’s Branded Content Policy Updates
While many content marketers are rejoicing the news of Facebook’s updates to the platform’s branded content restrictions, the rest of us are busy scratching our heads and wondering what exactly this means? In recent years, brands have relied on Facebook, the largest social network, for means of expanding content marketing campaigns, which leads me to […]